Meet Generation Genesis: Four Korean-Americans Who Are Blazing Their Own Trail
Sponsored StoryGeneration Genesis
A Style Icon
Just like the distinguished Korean-American artists and creatives we partnered with, Korean automobile company Genesis has worked hard to earn a place among young drivers’ hearts all over the globe. When Genesis decided to launch its first SUV, they went beyond the objective of just rethinking luxury — the GV80 is Genesis’ interpretation of what a modern luxury SUV should be.
The designers focused on a “less is more” philosophy, opting for a distinctive exterior design punctuated by a refined crest grille highlighting the beauty of white space. The interior has all the VIP amenities you could ask for — like second-row heated, ventilated, and power-reclining seats and user-friendly technology to make driving safer and more enjoyable. As part of Generation Genesis, a class of Korean-Americans blazing their own trail, we get a glimpse behind the inspiration for the GV80 and what it has to offer as it redefines what a luxury SUV look like.
The GV80 by Genesis, begins a new journey with its unique athletic elegance, progressive philosophy and vision inspired by you.
Each Genesis includes three years of complimentary Connected Services which offers a suite of safety, guidance, and remote features — such as Enhanced Roadside Assistance, Destination Search powered by Voice, and Remote Start with climate control.
Every revolutionary idea starts at the drawing board. A designer sketches early designs of what the GV80 could look like.
An early sketch of the interior. The production version is wired throughout with user-friendly technology, like Remote Smart Park Assist to pilot your vehicle with precision and safety.
The first 3D concept renderings of the GV80. The designers wanted to make the exterior as sleek as possible
One of the first production models of the GV80. The final production version is available with a 2.5-liter turbocharged engine or 3.5-liter twin-turbo engine for maximum performance.
A refined crest grille acts as the perfect centerpiece to complement the horizontally dynamic exterior design.
Genesis Artists
Dumbfoundead
David Yungin Kim
Jayne Goheen
Joseph Lee
- Executive Producer: Klaudia Podsiadlo
- Creative Director: Thomas Lee
- Senior Project Manager: Andie Obeid
- Talent Manager: Sunny Park
- Director of Brand Partnerships: Kara Felson
- Talent: Dumbfoundead, Jayne Goheen, David „Yungin“ Kim , Joseph Lee
- Production Company: FLORENCE
- Directors: CLIQUA (Pasqual Gutierrez, RJ Sanchez)
- Executive Producers: Jerad Anderson, Matt Griffo
- Producer: Eric Ro
- Production Services: SUPERØ
- Director of Photograph: Xiaolong Lu
- Editor: Chad Sarahina
- Music: Appraiser (Ryan Hope, Ari Balouzian)
- Production Designer: Terry Watson
- Colorist: Matt Osborn
- Sound Design/Mix: Christian Stropko
- Visual Effects Generalist: Jason Burton
- Wardrobe Stylist: Juliet Vo
- Locations: Julio Hechavarria
- Camera Car: Performance Filmworks
- Photographer: Julian Burgueno
- Interactive Developer: Romano Casellini
- UI Designer: Mike Sullivan
- Art Direction: Studio Gruhl
- Product Manager: Shaun Roach
