Highsnobiety
Double Tap to Zoom

Following the news that Gucci will be going "seasonless" in the the wake of the numerous shake-ups to the fashion industry from Covid-19, the Milanese fashion house announced a new partnership with popular gaming app Tennis Clash.

Your Highsnobiety privacy settings have blocked this Instagram post.

The partnership will feature two new playable characters – Diana and Jonah – dripping in virtual Gucci headgear, socks, and other apparel along with a new Gucci-branded tennis racket. The game will also allow players to shop for the outfits worn by the characters on the Gucci website as well as play in themed tournaments.

The move to combine fashion and gaming tracks with a recent explosion of industry crossovers including the Travis Scott x ASTROWORLD gaming merch and the popularity of Animal Crossing fits all pointing to a future whereby virtual dressing and Gucci-fied avatars are just another way to flex.

The game will be available to play from June 18.

We Recommend
  • The Vision for Demna's Gucci? Think "Evil Tom Ford"
  • The Best Luxury Sneakers to Buy Right Now
  • At Gucci, Demna Is So Over Oversized Clothes
  • Hurley Goes Punk: The So Cal Staple Debuts New Collab with Travis Barker
  • Zacapa & Agua by Agua Bendita Weave a Celebration of Culture, Quality, and Craftsmanship in New Collab
What To Read Next
  • Are These Furry Air Jordan Skate Shoes Demonic or Just Horny?
  • There's a Loafer Revolution Happening — and Harry Styles Is the De Facto Leader
  • Vans' Skate Shoes Enter HOKA-Mode
  • A$AP Rocky & Moncler’s Puffy Ski Gear Is Anything but Dumb
  • Wait, When Did Crocs Start Making Suede Shoes?
  • New Balance's Nutty Dad Shoe Has Some Serious Sweet Charm