GUESS will soon be releasing its second collaborative collection with Colombian musician J Balvin. Created for Spring 2020, the capsule, called “Colores,” is inspired by his upcoming album of the same name.
The campaign for the new GUESS x J Balvin collection was shot by fashion photographer Tatiana Gerusova in the musician’s hometown of Medellín, Colombia. Balvin is seen wearing select pieces from the vibrant assortment throughout the colorful streets of Medellín.
“It provided wonderful creative inspiration to envision a new album and corresponding new fashion collection together from the beginning – both connected to how I’ve been exploring new music through a lens of individual colors,” says J Balvin. “It has also been very exciting to shoot the GUESS x J Balvin Colores campaign in the city where everything started for me – to have this huge global campaign with GUESS, spotlight the vibrancy of the people and culture of Medellín. It is another opportunity to show the world how beautiful and amazing Colombia is, and the surging artistic vibes throughout the city and country.”
Balvin’s “Colores” collection includes styles for men, women, and children, each of which incorporates red, yellow, green, blue, and purple tones. A followup to the “Vibras” release, the Spring 2020 GUESS x J Balvin collection will be available from March 27 in stores and online.