Hartcopy Doesn’t Only Report on Great Sneakers, It Makes Them
If anyone knows about sneakers, it’s the team behind Hartcopy. Born as a summer project in 2020 and grown to become a full-blown media platform documenting the best of the sneaker scene, it has grown its over 300k-strong Instagram following thanks to its excellent taste in footwear.
As it's grown, the company has also developed from an online platform to releasing tangible products such as books and collaborative sneakers, the most recent of which is a surprise drop with Reebok.
Released without any pre-teasing, the Reebok x Hartcopy collaboration is a two-part collection consisting of Trinity Premier and Club C Velcro models.
The collection references Hartcopy’s distinctive style of Instagram posts which are a play on the formats found in traditional printed media.
The Trinity Premier is lightly modeled after old-school printing machinery, with its colorway inspired by the dirty, inky back end of a printing press and its RBK branding mirrored between the shoes, alluding to offset and lithography-based printing processes.
Meanwhile, the velcro-strapped Club C references the CMYK color model used in printed media through its modified Reebok logo on the tongue.
Both pairs are finished with Hartcopy’s signature logo, underlined by a red zig-zag that usually indicates a typo, and are available to shop now exclusively from Footpatrol. For customers outside of Europe, they will be launching online on the Hartcopy website in the coming weeks along with a pop-up shop in Singapore.
This release follows hot on the heels of Hartcopy’s adidas collaboration earlier this year.
Between that sell-out adidas collaboration and this new collection with Reebok, Hartcopy is establishing its sneaker design language to be one that’s minimal, detail-oriented, and (thus far) always tasteful.
