Heliot Emil

Every week, we take some time to highlight one of our favorite brands around. Last week, we featured Jay-Z-approved label OVADIA & SONS, now we’ve decided to show some love to a brand most will already be familiar with, Heliot Emil.

Copenhagen-based Heliot Emil was created by brothers Julius and Victor Juul, paying homage to their great-grandfather, the brand’s namesake. The Juul brothers debuted their first collection at Milan’s Fashion Week for SS17, and the label has since been recognized as one of the most provocative in the game. Its collections are unisex and monochrome, taking inspiration from the brothers’ Scandinavian heritage using different fabrics from around the globe and producing pieces in Italy, France, and Portugal.


A post shared by HELIOT EMIL (@heliot_emil) on

Heliot Emil also happens to be the favorite brand of Highsnobiety Commerce Content Curator Rhianna Matthews. She loves the brand’s latest SS18 collection, which takes their trademark design, quality and detail to another level. As an advocate for anything technical, she particularly likes the collection’s crazy utility vests, pants, and stapled shirts. “They have a perfect fit and shape,” says Rhianna. “Plus, they use high-quality materials and luxurious detailing without being too heavy on your wallet.”

Discover the rest of Rhi’s favorites below, and click the links to shop if you like what you see.




For more shopping inspiration, check out this selection of the best pins available to buy right now.

Our designated shopping section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

Shopping Writer

Injera connoisseur from Italy, currently mastering the art of finessin' in Berlin.

What To Read Next