OVADIA & SONS

Each week, we take some time to highlight one of our favorite brands. After featuring store-turned-brand Union LA last week, we’ve decided to shine a light on NYC-based brand Ovadia & Sons.

Ovadia & Sons was founded in 2011 by twin brothers Shimon and Ariel Ovadia, who moved from Jerusalem to New York City in the early ’80s. In a melting pot such as NYC, the brothers grew up appreciating everything from hip-hop and rock and roll to sports and graffiti. Sharing a love for fashion, the Ovadias decided to launch their own clothing brand, paying homage to their father.

Resort wrapped. Spring 19 on deck #OvadiaAndSons

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The brand effortlessly combines streetwear and designer fashion, encompassing the brothers’ keen eye for design and street-savviness. Over the years, the brand started to get the attention of celebrities, especially NBA players such as Chris Paul, J.R. Smith, and Kevin Durant, former NFL star Victor Cruz, and rappers and producers such as Metro Boomin, 21 Savage, Big Sean, Future, Migos, and more.

In particular, Jay-Z seems to love the brand and can be spotted wearing a lot of the brothers’ garments, including a custom-made version of the Ovadia & Sons x Levi’s Authorized Vintage denim jacket, which, instead of the brand’s logo, has his last name, Carter, embroidered on the front.

For all of those wanting to channel their inner Shawn Carter, we’ve rounded a few of our favorite pieces available to buy right now. Our selection includes killer pieces such as an all-red tracksuit, a varsity ball jacket, and a summer-ready floral shirt. What’s even better, these have been worn by some of our favorite rappers, including Kendrick Lamar, Gucci Mane, 21 Savage, Fabolous, and, of course, Hov.

Discover our selection below and click the links to shop.

Gucci Mane

Gucci Mane in the Future Track Suit #OvadiaAndSons

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Future Track Jacket

OVADIA & SONS

$265

Future Track Pants

OVADIA & SONS

$225

Jay-Z

Varsity Ball Jacket

OVADIA & SONS

$950

#JayZ kicking off the #444tour in the OS-1 Reversible Velvet Bomber #ovadiaandsons

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Reversible Bomber

OVADIA & SONS

$611

Kendrick Lamar

Sideline Track Pants

OVADIA & SONS

$295

21 Savage

Varsity Ball Star Jacket

OVADIA & SONS

$950

Offset

@offsetyrn in the Travis Hoody #OvadiaAndSons

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French Terry Hoodie

OVADIA & SONS

$153

Lil Yachty

Plaid Shirt

OVADIA & SONS

$114

Fabolous

@myfabolouslife in the Beach Bouquet Shirt and the future track pant #OvadiaAndSons

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Beach Shirt

OVADIA & SONS

$250

Will you be copping? Let us know in the comments.

Now, check out why this reissue of Polo’s iconic CP-93 collection is worth copping.

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