Helmut Lang

Brand: Helmut Lang

Season: FW20

Key Pieces: Call me basic (!) but those blue jeans look amazing. The furry brown coat — based on an archival design — is also a slapper.

Buy: TBC

Editor’s Notes: A street style gallery with actual personality?! Surely such a thing doesn't exist! Just kidding. Ditching the runway, Helmut Lang presented its FW20 collection with a staged lookbook lensed by Sunil Gupta. New Yorkers will note the location is Christopher Street — the scene of Gupta's iconic work from 1976.

The gender-fluid collection, creative director Thomas Cawson's first flying solo after the departure of Mark Howard Thomas to Lacoste, trades in the label's trademark sensual finesse for pure grot. And it works. Sexy, heavy-duty workwear shirts are left unbuttoned and tucked into high-waisted pants, while a slip dress can be seen on a fella who looks like he's just left an all-night warehouse rave at 2 p.m. the following day. Good on him.

This is an important period for Helmut Lang, having toiled throughout the mid-00s before getting its act together in recent times. If this debut effort from Cawson is anything to go by, he looks set to build on that momentum further. Check out the garms and photographs for yourself at the address below.


We Recommend
  • Image on Highsnobiety
    Head In The Clouds With Valentino and Ishod Wair
    • Style
    • sponsored
What To Read Next
  • hs-new-balance-ben
    Fancy a Change in Routine? Try a Morning Run and Rave
    • Lifestyle
    • sponsored
  • Workwear pants
    12 Workwear Pants That Are Clocking Overtime
    • Style
  • Gerrit Jacob Interview
    For Gerrit Jacob, One Man's Kitsch is Another Man's Treasure
    • Style
  • overshirts
    12 Overshirts to See You Through Fall
    • Style
  • Image on Highsnobiety
    PUMA & Noah Are on a Winning Streak
    • Style
    • sponsored
  • Image on Highsnobiety
    Halsey & Avan Jogia Are the Tumblr-Core Couple of Our Dreams
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.