After being announced as the co-headliner for the Super Bowl LIV halftime show in Miami, Jennifer Lopez has been tapped to become the new global face of Coach. Beginning with Spring 2020, Lopez will star in global advertising campaigns for leather goods, ready-to-wear, and footwear.

“I’m so excited for this collaboration with Coach,” says Lopez. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style––an uptown downtown mix.”

Coach points out that much like the house, the award-winning actress, singer, producer, and entertainer shares a belief in possibility and authentic self-expression.

“Jennifer is so authentic. She's determined and she’s an original who has followed her own path to do things her own way––she really embodies the attitude of Coach and our new campaign," said Coach Creative Director Stuart Vevers. "I loved when Jennifer carried the Coach Signature bags in her 2002 video All I Have. She's from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”