Coming fresh off her Grammy nomination for Best New Artist, Jorja Smith drops the music video for the Lost & Found single “The One”.
The emotional visual directed by Hector Dockrill sees Jorja desperately trying to leave a lover and relationship, but is always being pulled back in. Who can relate? In the end, she eventually finds strength through the tears and leaves. Thank you, next.
“The track really inspired me to try and visualize what it’s like to keep getting pulled back into a relationship, says Dockrill in a statement. “With the concept I wanted to leave the question, “what has happened?” I also felt the video should be beautifully simple to let Jorja’s incredible energy and performance drive the video, which she naturally did.”
Watch Jorja Smith’s “The One” video above.
In other music news, 21 Savage soundtracks the skull-smashing ‘Mortal Kombat 11’ trailer.