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Let Journal Standard & Snow Peak Sherpa Your Cozy Campside Hangs

Written by Jake Silbert
BAYCREWS
1 / 17

Brand: Journal Standard Relume x Snow Peak

Season: Fall 2021

Key Pieces: Deep pile everything. The matching cardigan and pant set are peak cozy, easily blanketed by the lined poncho for maximum warmth and weather protection.

Buy: BAYCREWS's web store from October 2021

Editor's Notes: Snow Peak is on a collaborative streak, coming in hot after its latest New Balance partnership with another Japan exclusive. Again, the outdoor expert is aligning with Journal Standard's Relume sub-label for a special assortment of loungey campfire essentials. The goods again are informed by a clear focus on comfort, delivering easygoing layering pieces and some unique accessories ideal for cooling weather — yep, Fall 2021 is already up for pre-order even though summer only just began.

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Snow Peak nearly always blesses Journal Standard Relume with some exclusive goods each season. Though it frequently links with UNITED ARROWS and BEAMS, Journal Standard is Snow Peak's partner of choice. Owned by Japanese conglomerate BAYCREWS, Journal Standard is a big-box brand akin to the aforementioned retailers, plus competitors like Tomorrowland, Nano-Universe, and Ron Herman. Relume is Journal Standard's lower-priced label, aimed at unisex and genderless clothing for adults.

For Fall 2021, the duo have reunited for more deep-pile fleece — a frequent collaborative touchstone — and easy accessories. Alongside classic T-shirts and pullovers laden with Snow Peak's asterisk branding, there's a cushy, blanket-like poncho, fleece cardigan, and pants, all realized in versatile tones of black and caramel. And, because it wouldn't be Snow Peak without beverage holders, the pair have devised a special aluminum can, complete with faux pop-top and a perfectly-sized shoulder bag to take it on the go.

Jake Silbert

Jake Silbert is Highsnobiety's Director of News. An award-winning writer, Jake has nearly a decade of experience overseeing fashion publications, leading editorial teams, and publishing in print media. Jake previously lived in Japan, following a multi-year obsession with Japanese fashion, food, and design, before moving back to America to begin a career as a writer and editor. At Highsnobiety, Jake explores subjects that range from Tory Burch’s rebranding to the humble beauty of brown clothes to the last collaborative Louis Vuitton collection ideated by NIGO and the late Virgil Abloh, for which he conducted one of Abloh’s final interviews. Jake is perhaps best known for tackling divisive subjects, such as Supreme’s waning relevance, that incite discussion among even people who only read the article’s headline (believe it or not). Previously, Jake pitched, wrote, and edited content for a handful of burgeoning digital publications, even drafting think pieces for social media simply for the sake of spreading the good word about good clothing. That’s what it all comes back to for Jake: good clothing. Jake lives in New York City where he’s perpetually hunting for the best bagel and collecting .mp3s like a boomer. Loves: chunky walking sneakers, washed-out clothing, Simpsons podcasts, Dark Souls speedruns. Hates: overripe apples, sweaty summer humidity.

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