Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

Following a teaser courtesy of Kim Kardashian, Kanye West releases the music video for Jesus Is King track, "Follow God." The visual arrives as West recently spoke at the Fast Company Innovation Festival, where he discussed running for president in 2024 and his YEEZY Clogs being partly made from algae.

Coinciding with key lyrics from the track, in which Kanye raps “Screaming at my Dad, and he told me, ‘It ain’t Christ-like,'” the "Follow God" video stars Ye's father, Ray West. The two are seen riding side-by-side in an ATV out in Wyoming.

After watching West's "Follow God" video above, you can then revisit Jesus Is King, his ninth consecutive album to debut at number one on Billboard, below.

We Recommend
  • The Golden Age of Mountaineering By The North Face Purple Label
  • A Summer To Remember for Stylish Fishermen
  • Best Nights VC Is Putting Its Money Where The Party’s At
  • Pulse Check: The “2K” Takeover
  • Thanks, It’s Vintage! The Hand-Me-Downs That Define Us
What To Read Next
  • Nike's Genius Zippered Air Max Is Also a Textural Feast
  • The Everyday Nike Sneaker Dressed for the Military
  • The Coat-Obsessed Menswear Buyer Who Wrote the Book on Rare Outdoor Gear (EXCLUSIVE)
  • Giving Regular Watches the Finger
  • Out Here on Satisfy's Ranch, Running Looks a Lot Like Cowboying (EXCLUSIVE)
  • No Detail Is Too Small for This New Balance "Dunk" Skate Shoe