Toronto Raptors star forward Kawhi Leonard signed a massive sneaker deal with New Balance last fall to reestablish its NBA presence, and just in time before the NBA All-Star festivities kicks off in Charlotte this weekend, New Balance has unveiled a new ad dubbed “We Got Now,” starring Kawhi Leonard.
Kawhi Leonard is renowned for his reserved attitude and rather than forcing the Toronto Raptors star into being more outgoing off the court, the brand chose to spin his limited public persona into a positive outlook.
The 40-second clip pays tribute to Leonard’s demeanor with the phrase, “Kawhi doesn’t need to get your attention. He already has it,” referencing to his stellar game on the court and ignoring outside distractions. It’s also worth noting that Leonard earned a spot in this year’s All-Star game, making it the third time in his career so far.
New Balance’s @NBHoops Instagram account has also uploaded detail shots of the retro-inspired high top. Check out your best look at the sneaker below, which have been shown in two colorways.
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