It's New Balance Made in U.S.A. season, folks. The Teddy Santis-helmed line kicked off its Spring/Summer 2024 sneaker rollout in February, offering up a fresh batch of classic New Balance grey shoes and summer-colored layers. But that was just a start.

Santis and New Balance are dropping more from where that came from. Advancing the 990 love, Santis and New Balance have cooked up more 990v4 shoes in excellent colorways. I'm particularly eyeing the sneakers that wear their blues very well. Indeed, they're quite blue-tiful, to say the absolute least.

Yes, a beautiful blue pair of Santis' American-made New Balance 990v4 sneakers recently crossed over into the social media world, revving up New Balance fans who are now even more amped for the shoe's arrival.

The blue New Balance 990v4 sneaker — they're called "Arctic Grey," actually — sees the calm hue dress smooth suede overlays on the upper. Elsewhere above the sole, you'll also catch grey mesh and matte black moments as pleasing accents to the shoes' impressively crisp colorway.

New Balance's ENCAP technology and rubber collide, forming the sneaker's semi-chunky midsole and outsole, respectively. Finally, New Balance's famous "N" logo and Made in U.S.A. badges adorn the shoe for some classic NB sign-offs that retain that classic charm.

Expected to drop in March, the new Santis-approved New Balance 990v4 sneaker will arrive in not just the "Arctic Grey" but also a "Macadamia Nut" colorway. The second 990v4 shoe is essentially a cream-colored sneaker with olive green accents. Taken as a pair, both of the latest New Balance 990v4s colorways are rather flawless additions to the already solid SS24 collection.

Since taking on the big job at New Balance Made in U.S.A., Teddy Santis has kept fans well fed with a consistent offering of sneakers in extremely nice colorways (clothes, too).

The verdict for SS24's New Balance 990v4 shoes? The man has done it yet again. And again. And again. And again...