Highsnobiety
Double Tap to Zoom

Since it began in 2014, Air Max Day has been an opportunity for Nike to drop new products – March 26 last year saw the introduction of Sean Wotherspoon's Air Max 1/97. However, for Air Max Day 2019, Nike's doing things a little differently.

The brand is using Air Max Day 2019 to launch its "Give Fresh Air" campaign, aimed at giving back to the community through influencers and retailers. Nike released the following statement about the campaign:

“With the launch of the Air Max 1 in 1987, a revolution began. In the years since, Nike and 'Air' have become synonymous while expanding its loyal following.

Although March 26, 1987, marks the beginning of the epic Air Max journey, this Air Max Day launches a new chapter focused on taking action. We know that change happens when people come together. Give Fresh Air is a rally cry to unify sneaker culture around a shared passion to ignite change. Nike and our partners will create ways to give 'Air' to support local organizations and champion the power of community.

Our launch this Air Max Day won't be a shoe but a call to action to pay it forward. 3.26.19 will not be about buying sneakers, it will be about giving them to others. We will leverage the power of the Nike network to elevate and heroize these stories and in the process champion one of the largest sneaker drives in modern history. This Air Max Day, don't buy. Give."

According to Sole Collector, “releases originally planned for Air Max Day will instead be dropping over the upcoming months.”

We Recommend
  • A Sharp Shimmering Nike Air Max… Football Boot?
  • Leave It to Patta To Make Nike’s High-Tech Air Max Even Cooler
  • Nike's Air Max Skate Shoe Is Now Literally "Cool"
  • One Nike Air Max's Greatest Design Is Another Air Max's Fresh 'Fit
  • Nike’s All-New Air Max Is Simpler Than the Rest
What To Read Next
  • adidas Put a Fuzzy Sweater on Its Slim-Built Gazelle
  • The Coolest Drop of NYFW: SOREL Puts Its Newest Shoe on Ice
  • The HOKA Loafer Was Wild. The HOKA Mary Jane... Actually Makes Sense
  • CDG Refreshes Nike's Mega-Mesh Olympic Sneaker
  • adidas Sneakers Both Fabulously Fluffy & Seriously Flat
  • Diesel SS26 Is Hunt or Be Hunted