The latest addition to LA's thriving streetwear scene is Noon Goons, headed up by Kurt Narmore and designed by streetwear legend Rick Klotz, founder of OG Cali label Freshjive.

The surf- and punk-inspired label's made-in-USA gear includes cashmere knits, wool overcoats, workwear jackets, windbreakers and swim shorts, alongside the usual array of graphic tees and sweats.

The brand's website is currently under construction, but you can whet your appetite by viewing its teaser video below.