north west fendi campaign kim kardashian kris jenner Kim Kardashian West adidas by Stella McCartney byredo

It was just a matter of time, as North West is starring in her first-ever fashion campaign. A part of Fendi's #MeAndMyPeekaboo project, celebrating the 10th anniversary of the Peekaboo bag, a five-year-old North is pictured in a grassy meadow alongside her mom, Kim Kardashian West, and grandmother, Kris Jenner, each with their own Peekaboo bag.

Fendi's #MeAndMyPeekaboo campaign centers around family, with previous participants including creative director Silvia Venturini Fendi with daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi, as well as Ewan McGregor’s daughters Clara and Esther.

Modeling — and fashion — is of course a family affair for the Kardashians, Jenners, and Wests, so it should come as no surprise that North is now appearing in her first fashion campaign at the age of five. When she was just 13 months old, she modeled in her first shoot.

In other celebrity news, Justin Bieber and Hailey Baldwin are reportedly engaged.

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