Sustainability is one of the most important topics within fashion at the moment, and Swedish label Nudie Jeans is continuing to find new ways to better its practices and become more responsible – something that has been key to Highsnobiety, and is highlighted in our Better Earth Manual.

Teaming up with London-based retailer Browns Fashion, Nudie Jeans has created a collection of 16 denim pieces, all reworked from pre-existing denim. Pieces of salvaged denim have been patched and repaired by hand, mended with indigo patches and vintage Japanese fabrics, creating unique pieces that are just as great to wear as they are to hang on your wall. "There's something beautiful in mending them – improving them, making the imperfections part of something new," said co-founder Maria Erixon Levin

Its ethically produced denim is only the beginning of Nudie Jeans' sustainable practices. All garments are made from certified organic cotton, and the brand also offers free repairs to extend the life of its garments and reduces waste and unnecessary consumption of raw materials.

For context, last year Nudie Jeans repaired over 46,000 pairs of jeans which resulted in saving approximately 321,000 tons of water, making a big difference in its impact on the planet.

By partnering with Browns Fashion, Nudie Jeans is spreading its message internationally, and has also put together an installation in-store at Browns East to showcase some of the 16-piece collection. The label hopes to inspire others in the industry to adopt similar practices, and to encourage brands to be responsible.

The Highsnobiety Better Earth Manual is a guide for style enthusiasts in the age of ecological crisis — a crisis caused in part by the fashion itself. Here, you’ll find a growing set of resources about conscious consumption and the pioneers who are making change in our industry.

What To Read Next

  • Image on Highsnobiety

    Giving Tanks for Prada's $1,000 Top

    Style
  • Image on Highsnobiety

    Join the LV Club, Get a Varsity Jacket (& Varsity Jacket Keychain)

    Style
  • Image on Highsnobiety

    There's More Where BLACKPINK x adidas Came From

    Style
  • Image on Highsnobiety

    No One Gets a Goyard Collab Except Snoopy

    Style
  • Image on Highsnobiety

    Thanks to Julia Fox, Hanes' Tank Top Got an $80 Makeover

    Style
  • Image on Highsnobiety

    Nike's Panda Dunks Said "Reverse, Reverse"

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.