Here’s why embracing the unexpected can be just what you need. At Oakley’s Interplanetary Headquarters, a lens-cutting machine had a bit of a hiccup. What came out of this was, to this day, one of Oakley’s greatest masterpieces. Call it a fluke or a stroke of genius, but either way, this “beautiful f***up”, as Oakley calls it, led to the production of the limited-edition SPACE ENCODER™, which flipped the script on the brand’s eyewear. 

The limited edition SPACE ENCODER™ is a one-of-a-kind addition to the Encoder family, featuring a truly special lens shape — one that we’re sure you’ve all seen around. From the Unobtainium® ear socks and nose pads for no-slip grip to the Prizm Lens Technology for color and contrast, the sunglasses tick all the boxes. And if that isn’t enough, the SPACE ENCODER™ is designed to fit with hats and helmets, so when it’s time for a more extreme activity, protection and style are at the forefront.

The SPACE ENCODER™ is also a continuation of the recently released Crush The Ordinary campaign, which uses CG renders and fabric simulation to illustrate the glasses’ crush-resistant makeup. With the motto “shift your perception”, the line rocked Prizm™ Lens Technology by offering enhanced color and contrast. As if the line wasn’t bold enough, Oakley has also introduced the Encoder™ Ellipse 24k Gold. With their all gold frame, they upped the game — name a more eye-catching pair. 

Oakley knows how to build a universal vision and perfect its archives, so its future promises to be epic.

Discover more about the campaign here.