Join a Biker Gang (or at Least Dress Like It)
London’s most prominent skateboarding brand, Palace, didn’t travel to Tokyo to shoot a new skate edit. No, it was in Japan's capital city for the same reason that Stone Island was recently in Colombia: to capture imagery of bikers tearing through their local streets.
On the same day, August 10, both brands inadvertently published videos linking up with little-known biker groups, and both make for plainly captivating campaigns.
In the case of Palace, it met with members of Japan’s Kyusha Kai club in celebration of its debut collaboration with NEIGHBORHOOD, releasing on August 15.
So, naturally, each of the bikers was riding their modded ‘70s motorbikes wearing the new biker-inspired Palace x NEIGHBORHOOD gear. This comprises patch-bearing leather jackets, two-piece denim sets, hard-wearing workwear, and even a handy metal toolbox.
The Kyusha Kai motorbikes are distinct.
The group customizes vintage bikes so that the seats have a tall backrest and everything is color-coordinated. Fashion meets function.
In the Palace x NEIGHBORHOOD images, the bike’s decorations include sparkling flame prints or wavy lime green stripes. Sure, the new collaborative clothes are cool, but these custom-made bikes really steal the show.
On the other hand, Stone Island’s film and photo series are less about the motorbikes than the stunts being pulled atop them.
In Medellín, the Los Pikes are a group of stunt riders. Wearing a mix of Stone Island Fall/Winter 2025-26 and vintage grails sourced by archivist Arco Maher, figures central to the Colombian scene — including 20-year veteran Paskin — burn out tires and pop wheelies with their eyes closed.
Captured by director Isaac Lamb, the resulting high-octane content is thrilling, a behind-the-scenes look into a true, little-known underground movement with the added touch of pioneering Italian sportswear.
Maybe it’s a boyish fascination with anything motorized or the novelty of seeing true subcultures in this modern day but both Palace and Stone Island's campaigns are immediately gripping, reflecting the undeniable allure of the biker gang. Can't join 'em? Dress like 'em.
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