Highsnobiety

Palace

WHEN WAS PALACE STARTED?

2009

WHAT IS PALACE?

Palace, established in 2009 by Lev Tanju, originated from a group of South London skaters known as the Palace Wayward Boys Choir. The brand quickly gained recognition by reimagining logos of famous fashion houses like Versace and Chanel. Early associations with London's The Hideout and Slam City Skates, co-owned by Gareth Skewis who is also a joint owner of Palace with Tanju, helped boost its profile. Palace's iconic "Tri-Ferg" logo, created by designer Fergus Purcell, is a standout feature, appearing on highly sought-after classic tees that sell out each season.

The brand draws heavy inspiration from the UK's early 2000s club scene, evident in its use of bold colors, premium leather footwear, and references to Italian fashion labels like Moschino and Versace. Additionally, the early '90s rave culture influences Palace's designs, incorporating psychedelic patterns and graphics reminiscent of that era. Palace is also known for its skate videos, characterized by a lo-fi aesthetic reminiscent of '90s skate footage, achieved through filming with an old VHS camera.

Palace has engaged in several collaborations since 2012, particularly focusing on maintaining a connection to British street style and culture. Collaborations with brands such as Reebok, Umbro, and adidas reflect the brand's ties to British football and working-class youth, resulting in products like football jerseys, sneakers, and tracksuits. Regular collaborations with adidas Originals have produced Tri-Ferg branded classic sportswear pieces.

WHERE IS PALACE FROM?

London, UK

WHO FOUNDED PALACE?

A former skater, Lev Tanju started Palace back in 2009.

IS PALACE OWNED BY ADIDAS?

No. But, Palace has gone on to collaborate with adidas on multiple occasions.

WHY IS PALACE SO POPULAR?

Palace’s authentic skate and streetwear-friendly clothing quickly gained traction, beloved by skaters, designers, and celebrities.

IS PALACE A GOOD BRAND?

Yes, Palace is considered a good brand, especially within the streetwear and skateboarding communities. It has gained a reputation for its unique designs, quality apparel, and collaborations with high-profile brands. Palace is known for its distinctive aesthetic and has become a favorite among streetwear enthusiasts and skateboarders alike.

HOW MANY STORES DOES PALACE HAVE?

Palace has several flagship stores located in major cities. These include locations in London, New York City, Los Angeles, and Tokyo. The brand has focused on maintaining a select number of high-profile stores rather than a widespread chain, aligning with its image as a premium streetwear and skateboarding label.

HOW MUCH ARE PALACE SKATEBOARDS?

The price of Palace skateboards varies depending on the model and design. On average, skateboard decks from Palace can range from around $50 to $100. Prices may be higher for limited edition releases or special collaborations. It's also worth noting that complete skateboards (including trucks, wheels, and bearings) will cost more than purchasing just the deck.

2009

The British skateboarding brand, Palace, is born. A former skater, Lev Tanju starts the label with his friends.

2015

Originally selling from independent retailers across the UK, in 2015 Palace opened its first flagship store on Brewer Street in London’s Soho district. Located just around the corner from Supreme’s flagship on Peter Street, the Palace store has become notorious for the same long lines and instant sell-out releases that Supreme is known for.

2017

Palace continues to build on its hype across the world. The skateboarding brand expands into the U.S. opening its first American flagship store on Howard St. in New York, again located not far from Supreme’s original Lafayette St. store.

2018 - 2019

Angelique Kerber Wins Winbledon Wearing Palace x adidas.

Palace opens its first Tokyo store.

Blonde McCoy leaves Palace after 7 years.

2020 - 2022

Palace & Mercedes-AMG swap skateboards for tricked-out GT3.

Palace and Kappa create the ultimate rave uniform.

Calvin Klein and Palace makes waves.

2023

Palace x Oakley

Palace x Crocs

Palace Created the MCU (McDonald's Cinematic Universe).

Palace x Carharrt, for a collaboration that was long overdue and did not disappoint.
Palace x Barbour dropped the jacket of the year.
F1 collaborates on a pioneering new collab with Palace.

Palace x C.P. Company for an amazing collection.

Latest Stories

  • One More Round of Palace x Stella Artois, Please

    • Style
  • Palace's New Bike Is More Functional Than It Is Fast

    • Design
  • Palace's Vans Collab Is Outrageously Ordinary

    • Sneakers
  • Palace & adidas' Earthy Runner Has Been Here Before

    • Sneakers
  • Palace & Evisu Promises More Dreamy Denim

    • Style
  • Palace’s Gap Collab Is for the Whole Family

    • Style
  • Palace & Umbro Honor the Halcyon Days of British Football

    • Style
  • Palace's New Crocs Collab Is Basically Just Jibbitz

    • Sneakers
  • First Look: Palace's Next Store Is in a New Country

    • Style
  • Palace Spring 2024 Is for Trail Running (& Skating, of Course)

    • Style
  • Can Palace’s Lev Tanju Make FILA Cool Again?

    • Style
  • Cold Winters Call For Flappy-Eared Trapper Caps

    • Style

Highlights

  • Here's Everything You Ever Wanted to Know About Palace Skateboards

    • Style
  • We Went Shopping for Palace x Gucci at Resale & Here's What We Found

    • Style
  • Some of Our Favorite Palace Collabs Can Still Be Shopped Online

    • Style
  • Calvin Klein x Palace Has Willem Dafoe's Co-Sign (Seriously)

    • Culture
  • Palace Created the MCU (McDonald's Cinematic Universe)

    • Culture
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