Let Keith Haring x Pandora Kick off your art collection

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This month, beloved jewelry brand Pandora is paying tribute to iconic pop artist Keith Haring with a collection infused with Haring's ubiquitous visual symbols. Across a series of 12 pieces — charms, rings, bracelets, a necklace, and earrings — Pandora pays homage to an artist whose work continues to permeate culture.

Haring's pop art is synonymous with the street art subculture scene that was emerging in New York in the 1980s. Much of his work was linked to social activism, incorporating imagery that advocated for sexual safety and AIDS awareness. His message was always one of inclusion, empowerment, and self-expression, and that narrative remains ever-present in every contemporary retelling and aligns with Pandora’s promise to create accessible jewelry that empowers individual expression.

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"We want jewelry to act as a canvas, as the streets of New York did for Haring, a space to connect and share voices"

- Filippo Ficarelli and Francesco Terzo, creative directors of Pandora

To mark the unveiling of the campaign, which is Pandora's first collection featuring the work of an artist, we linked up with New York collective On Lunch Break, a creative agency (tapped by the likes of Beyoncé and A$AP Rocky) that champions empowerment and community in every project they do. Together, we headed to the studio and then the subway, reuniting Haring's symbols with two of the surroundings that inspired him.

Filippo Ficarelli and Francesco Terzo, creative directors of Pandora, give insight into the collection's creative starting point. “When creating this collection, we imagine a dialogue with Haring, talking about his philosophy, values and vision, his idea of art for inclusion and openness, influencing culture, building a universal language that lasts. We want jewelry to act as a canvas, as the streets of New York did for Haring, a space to connect and share voices.”

This sense of unity through visual language is not only integral to Haring and Pandora's creatives but to the world of jewelry both as an art form and an act of collecting. The practice of collecting charms dates back centuries, and, while the symbols have changed over time, wearing charms to represent beliefs and sentimentality still remains at the core. With that in mind, immortalizing Haring's work in charms is a humbling way for fans to connect to his work and become a part of the cultural zeitgeist that he pioneered.

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Shop the collection at Pandora.net and in Pandora stores worldwide.

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