Double Tap to Zoom

The fashion industry continues to take a hit amid the coronavirus pandemic. Now Patagonia has announced plans to halt all operations due to concerns over the outbreak.

Patagonia's CEO Rose Marcario made the announcement yesterday in a statement posted to the company’s website, noting that the brand will be closing all of its stores and stop taking orders online.

“As COVID-19 spreads — and is now officially a pandemic — we are taking additional safety measures to protect our employees and customers,” Marcario wrote. “The scale of impact is still unknown, and we want to do our part to protect our community especially while testing availability is unknown.”

Patagonia promises it will continue to pay employees throughout the closure. It is unclear how long these measures will last, but the brand assures it will continually "reassess and post an update."

We Recommend
  • Nothing Beats the Patagonia Fleece (Except the Patagonia Fleece)
  • Here's the Best Outerwear Drip for Autumn Rain
  • Around the World in Techwear: the Best Outdoor Clothing Brands You Need to Know
  • Normcore's Influence is Still Alive and Well in 2024
What To Read Next
  • This Bag's Worth Isn't Measured By What It Fits, But By What It Says
  • Andrew Reynolds' Tasty New Balance 993 Is a Dad Shoe Built For The Board
  • Is It a Loafer or a Mary Jane? Neither — It's a Miu Miu
  • Nike’s Slick Air Max Skate Shoe Makes the Blues Actually Look Great
  • New Balance Toughened Up Its Cleanest Dad Shoe
  • The Delightful adidas Dad Shoes Made With Blood, Sweat, & Tears