Highsnobiety
Double Tap to Zoom

The fashion industry continues to take a hit amid the coronavirus pandemic. Now Patagonia has announced plans to halt all operations due to concerns over the outbreak.

Patagonia's CEO Rose Marcario made the announcement yesterday in a statement posted to the company’s website, noting that the brand will be closing all of its stores and stop taking orders online.

“As COVID-19 spreads — and is now officially a pandemic — we are taking additional safety measures to protect our employees and customers,” Marcario wrote. “The scale of impact is still unknown, and we want to do our part to protect our community especially while testing availability is unknown.”

Patagonia promises it will continue to pay employees throughout the closure. It is unclear how long these measures will last, but the brand assures it will continually "reassess and post an update."

We Recommend
  • Onitsuka Tiger’s Red Concept Store Roars Into London With Pop-Up Pub Experience
  • Up Close With SKYLRK, Justin Bieber's Mysterious Streetwear Brand
  • From Ferragamo to Martine Rose, Here Are the Black Designers to Have in Your Closet
  • Up Close With Levi's Painfully High-End Line of Japanese Denim
  • This Is the Future of Sneakers — And It's Closer Than You Might Think
What To Read Next
  • Nike's Iconic Jordan Sneaker Reimagined as Stylishly Crisp Stepper
  • Making Something Meaningful Out of the Ultimate Blank Canvas
  • Nike Made Literal "Black Cat" Air Force 1s
  • Nike's Chocolate-Flavored Dunk Is Straight-Up Delicious
  • The Shirt of the Summer, Made the Stüssy Way
  • No One Fights Harder for Streetwear Indies Than Lil Yachty