Perfumer H transforms everyday experiences into complex scents. The waft of ink hitting paper permeates the brand’s signature perfume, aptly titled Ink, and its recently introduced bestseller, Steam, recreates the experience of drinking a hot cup of green tea.

And in that sense, Perfumer H’s newest scent, produced for the fashion label Studio Nicholson, is characteristic of the brand.

It’s named Soap, an unpretentious and concise name typical for Perfumer H, and it translates a typically mundane act, buttoning up a freshly washed shirt, into a subtle blend of cardamom, white pepper, fresh orange flower, and aldehydes. However, the collaboration extends beyond smell.

Perfumer H and Studio Nicholson’s Soap also exists as a three-piece apparel collection. There is, fittingly, a Perfumer H x Studio Nicholson shirt, roomy in fit and made of lightweight pale blue Italian cotton, plus equally relaxed cotton twill pants and a matching baseball cap embroidered with “SOAP” in all-caps.

All worn together — the clothing and the perfume — Soap is a quiet and refined ensemble befitting of both labels. 

“I don’t like loud things,” Lyn Harris, founder of Perfumer H, recently told Highsnobiety. “I like things to just touch you and then bring something out, quite poetically and beautifully… if you walk into a room and everyone knows what you’re wearing, I know I’ve done bad.” 

That pursuit of subtlety has made the decade-old perfumery distinct, present in its enticing aromas and informing its rare forays into clothing, like a loopback cotton sweatshirt simply printed with “INK” and a naturally dyed hand-finished shirt inspired by those Harris wears daily. This Studio Nicholson collaboration is Perfumer H’s most expansive pivot into clothing yet, though.

Soap is a full Perfumer H-designed ecosystem. There’s a head-to-toe uniform for wearing, a perfume to spray it with, and an incense stick for burning in the meantime. This perfumer does it all.

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