Pharrell Has the Fountain of Youth in His Hands — His evian Bottle, Too (EXCLUSIVE)
Following up on this previous collab, Pharrell and evian are back with a new collection featuring a fresh, youthful message.
In partnership with his skincare and lifestyle brand Humanrace, Pharrell teamed up with evian to design two limited-edition water bottles in blue and green. One contains still water, while the other features sparkling, naturally.
The bottle collaboration is a first for both brands. The offering marks the first time evian has produced both waters in glass bottles, even after 15 years of luxury designer collaborations.
Indeed, the French bottled water brand is no stranger to high-fashion's touch, having collaborated with Balmain, Virgil Abloh, and Moncler. In 2023, Coperni gave evian's glass bottle a celestial treatment.
Now, it's Pharrell and Humanrace's turn.
The evian x Humanrace by Pharrell collab features "This is the Fountain of Youth" inscribed on the bottles, nodding to the idea that true well-being starts with water. A similar message led the apparel campaign in August, based on Pharrell's focus on well-being.
Fans often comment that Pharrell has an all-access pass to the Fountain of Youth, referring to his shockingly young looks. "This man doesn't age" is a phrase that Pharrell has probably heard throughout his life. Seriously, he looks as good now as he did 20 years ago!
When launching the evian clothing collab, Pharrell told Highsnobiety, "This collection is really just the start of our collaboration together." Now, here we are with two new glass bottles holding the fountain of youth.
I can't help but wonder what the masterminds will cook up next.
