Double Tap to Zoom

Following three years of decline, Prada has experienced a growth in sales during the first six months of 2018, Business of Fashion reports. A 9.7 percent uptick in retail sales has resulted in a revenue of $1.8 billion USD.

BoF points out that Prada is finally joining a China-led luxury rebound, also experienced by competitors LVMH and Kering SA, with theirs beginning in 2017.

Prada disclosed that its new sneakers haver performed particularly well in the first half of 2018, while leather goods are now back on the right track. Sales have also been bolstered by 36 new pop-up shops, as well as e-commerce partnerships with the likes of Yoox Net-A-Porter Group SpA and Farfetch.

The Italian fashion house expects sales to continue to increase during the remainder of the year, specifically surrounding the relaunch of its Linea Rossa sportswear line.

For more on Prada's return to growth, visit Business of Fashion.

Now, get ahead of the game with the best FW18 pieces you can buy right now.

We Recommend
  • These Boots Are Made For Walking (& Then Some)
  • The Good Clothes Index
  • Prada’s Moisturizer Is Beautiful Inside and Out
  • The Bowling Alley Is the New Afterparty
What To Read Next
  • adidas' Superstar Sneaker Looks Even Better In Peanut-Butter Leather
  • The Most Classic Nike Sneaker Became a Work of Wearable Chinese Art
  • Gorgeous Textures Transform New Balance’s "Sashiko Linen" 550 Shoe
  • How Basketcase's Founder Grunge-ified "Grey, Normcore, Boring" New Balance (EXCLUSIVE)
  • Nike Designed a Moody Air Force 1 For Everyone Single on Valentine's Day
  • Birkenstock's Killer Clog Makes for a Surprisingly Artful Felt Slipper