Prada x Sotheby's campaign image

Prada has partnered with esteemed auction house Sotheby's to sell pieces from the Fall/ Winter 2020 collection with a percentage of proceeds going to @UNESCO – as illustrated in the new "Tools of Memory" campaign above.

The auction will begin on October 2 and will include unique ephemera from the runway show such as invitations, stage props, and backstage photography of Gigi Hadid as well as the exact pieces worn down the runway from the FW20 show.

The FW20 designs, brimming with geometric print pants and ruffled tunics, were notable for their striking resemblance to a Raf Simons collection, which made all the more sense once it was revealed that the Belgian designer would be joining Miuccia as co-creative director.

You can check out Sotheby's website for a preview of the pieces being auctioned with the full catalogue expected to arrive in the coming months.

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