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Prada's $1,000 Tank Top Is Here to Decimate Our Wallets

Written by Alexandra Pauly in Style
Highsnobiety / Eva Al Desnudo
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Brand: Prada

Season: Fall/Winter 2022

Buy: Online at Prada's website

Editor's Notes: Prada's ultra-luxurious take on the white tank top — the unassuming basic beloved by everyone from Bella Hadid to Julia Fox — is finally available to shop.

But don't expect another rendition of your dad's Hanes. After all, this is Prada we're talking about! Accented with the label's instantly recognizable triangle plaque at the chest, the humble tank is elevated from ordinary to opulent. That's the power of branding, baby.

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First modeled by Kaia Gerber and Hunter Schafer at Prada's FW22 runway show, the top quickly became the talk of the town. The designer tank was territory previously tread by Marine Serre, Loewe, and Off-White™ — with Miuccia's stamp of approval, the trend was officially set in stone.

Getting in on the fad won't come cheap. Prada's logo tank is priced at $995. Yes, that's correct: with tax, that's over $1,000 for a zhuzhed up version of a sleeveless shirt that used to go by a pretty politically incorrect name.

Shipping is free, though!

Alexandra Pauly

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

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