Highsnobiety
Double Tap to Zoom
1 / 2

There isn't much that's scary or dangerous about downtown Manhattan these days. Ever since former mayor Rudy Giuliani and ex-NYPD commissioner Bill Bratton cleaned up and pacified the central city's central borough in the mid '90s, neighborhoods like the East Village and the Lower East Side have transformed into gated communities for the global ultra-rich and Sarah Jessica Parker wannabes.

They weren't always like this, though. In the '70s, pamphlets stamped with "Welcome to Fear City" warned tourists about the dangers of venturing downtown, and how to avoid becoming victims of crime. ALIFE harks back to these bad old days in the second part of its SS16 PUMA collab, using content taken from these NYC survival guides as inspiration.

The collection includes the Olympic Track Savannah jacket and pants, Olympic Logo tee, and Olympic Running tee all emblazoned with the survival guide’s text and artwork. Two sneakers, a R698 and Blaze of Glory feature as well.

Scheduled for an April 16 release, the collection will be available from END. Clothing, Foot Patrol and Chimp.

Check out the soccer-inspired part of the PUMA x ALIFE SS16 collab.

We Recommend
  • New Balance and Zalando’s City Pack 2.0 Says It All with a Nod
  • PUMA's Jamaica-Inspired H-Street Lands at Notting Hill Carnival
  • PUMA’s Y2K Track Sneaker Has New Neon Energy
  • PUMA's Sneaker of the Moment Is Washed (In the Best Way)
  • PUMA Makes K-Pop Idols Purr
What To Read Next
  • All Guts, All Glory: Vans and Dime Cement a Decade of Skate Culture in Montreal
  • Sometimes, Cool Clothes Win
  • The JJJJound of Japan Sets up (Semi-)Permanent Roots
  • Getting Drunk on New Balance’s Prettiest Sneaker-Loafer
  • Nike’s Flyest Shoe Begs To Be Stroked
  • A Memento of AMOMENTO’s Crisp Classic Clothing