Highsnobiety

The men’s fragrance game is having its moment in mainstream culture. From luxury perfumers upping our smell to the level of the world’s top athletes to iconic fashion brands throwing their hat into the fragrance ring, there’s no shortage of scents to choose from as we move into summertime.

Whether you’re just looking to change up your personal scent as everyone heads back outside or crafting up a good Father’s Day gift for dad– wink wink– it’s important to remember that you can never go wrong with a classic; just ask Ralph Lauren.

Ralph Lauren, Ralph Lauren

Debuted in 2002, Ralph Lauren Polo Blue lives at the intersection of heritage and modernity, providing a playful finish while still telling a meaningful story of the brand’s timelessness.

With its foray into fragrance in 1978, Ralph Lauren set a new standard in luxury scent, proving that the brand had more to offer than just its signature collard button-ups. With the launch of Polo For Men, Ralph Lauren showcased its meticulous care for every part of your look, from the statement shirt on your back to the tailored pants hugging your waist to the subtle aromatic finish pulling it all together.

As the hip younger brother to the signature scent, Polo Blue offers more lush and relaxed tones in contrast to the sophisticated vibe of its predecessor. Perfect for the guy who loves a spontaneous beach trip or the calm energy of a relaxing kickback with friends, the classic cologne remains casual, just as summer should be.

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A brainchild of renowned perfumers Carlos Benaim and Christophe Laudamiel, the minds behind iconic fragrances from premiere ateliers like Giorgio Armani and Burberry, the unmistakable blue bottled cologne draws inspiration from a trip the former took to the Caribbean during the design process.

Struck by the clear blue water and pure essence of the foliage in the environment, Benaim channeled that energy into the stimulating blend of accords that make up Polo Blue. Led by a delicate mix of melon and cucumber to compliment a gentle base of musk and washed suede, the fragrance avoids overcomplication, instead maintaining an ease reminiscent of a cool ocean plunge in the middle of July.

Evocative of the expansive blue sky and invigorating fresh air synonymous with the heart of summer, Polo Blue is Ralph Lauren’s refreshed offering of nostalgia, an antique that matches the nuanced codes of modern culture.

Ralph Lauren, Ralph Lauren

As temperatures rise and board shorts, button-downs, and dad sneakers make their debut, Ralph Lauren Polo Blue is here to help you tap into the effortless energy of summer.

Shop Polo Blue at ralphlauren.com.

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