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Reebok brand ambassadors Ariana Grande and rap duo Rae Sremmurd present the latest sneaker to drop as part of the brand’s ongoing “Always Classic” campaign.

Grande and Sremmurd come together to show the world what it means to be a ‘fresh classic’ as they introduce a brand new iteration of an iconic Reebok silhouette—the Classic Leather Flexweave. The Classic Leather is a style icon in its own right and the addition of Flexweave brings the shoe into modern times.

The release is the latest in Reebok’s “Always Classic” campaign designed to bring together the most disruptive and authentic style pioneers of this generation and unites them with Reebok Classic’s iconic Franchise Four collective—the Freestyle Hi, Classic Leather, Club C and Workout Plus.

Supermodel Gigi Hadid last month helped launch the Freestyle Hi while Teyana Taylor and Lil Yachty both repped the versatile Workout Plus.

The Classic Leather Flexweave drops today, March 16, and you can peep all four of these always classic silhouettes at Reebok’s website now.

  • Photography: Courtesy of Reebok
Words by Daniel So
Branded Content Editor

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