Reebok Classics tapped local Atlanta creative collective LoveRenaissance and artist FRKO Rico to put their own spin on iconic styles from Reebok’s archives. The collaboration is part of the ‘3:AM’ series created by Reebok, which looks at how the late-night hours fuel creativity in some of today’s most groundbreaking artists.

Stylized as LVRN, the group is a next-generation talent management firm and record label that’s come to manage some of the most popular artists today. FRKO is a talented artist out of Atlanta who may be best known for his work with Action Bronson on numerous cover art projects for the rapper.

With acts like DRAM and 6lack under their roster, LVRN is shining a light on Atlanta’s homegrown creative community of musicians, visual artists, and cultural influencers. Watch the short film above to get a closer look at the sneakers they helped design.

Available at Reebok.com and Footlocker.com on Thursday, 4/26 at 8pm ET, and select Foot Locker locations on Friday, 4/27.

 

Words by Daniel So
Branded Content Editor

Not always there when you call, but I'm always online.

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