For Reebok’s latest chapter in its ‘3:AM’ tour, an event series that explores how creatives are fueled by the late-night, they head back to the streets of New Orleans where its iconic Workout sneaker originally laid its claim to fame.

Reebok’s rich history with NOLA dates back to the mid-to-late ‘90s when the Workout’s popularity quickly surged through pop culture moments and frequent mentions by hip-hop artists like the Hot Boys. The silhouette became so popular that it even earned its own street name: “the Soldier.”

Now, ’3:AM NOLA’ returns to its roots in New Orleans with fresh takes on the Workout while connecting with a new set of influential creatives who embody the same energy that first made the shoe such a success. Reebok linked with award-winning producer and acclaimed rapper Chase N. Cashe and legendary local photographer Sthaddeus “Polo Silk” Terrell who’s been documenting the street’s of NOLA since 1987.

Drawing from the pair's intimate experiences in New Orleans, Reebok uses this as inspiration and re-imagines three new versions of the Workout. Check out the video above to see how the late nights fuel their creativity and catch a glimpse of the ‘3:AM NOLA’ collection before it drops Thursday, 6/28.

Check out the previous stops on the '3:AM' tour in Atlanta and New York and see what happens during the energetic quiet hours of the late night.

We Recommend

  • Image on Highsnobiety

    Maison Margiela's New Reeboks Are So Advanced, They're See-Through

  • Image on Highsnobiety

    Eames x Reebok: Coloring Books & Rosewood & Elephants, Oh My!

    Sneakers
  • Image on Highsnobiety

    Reebok & Pyer Moss Want You to Protect Your Inner G(od)

    Culture
  • Image on Highsnobiety

    Bodega's New Reebok Club C Collab Is Criminally Crisp

    Sneakers
  • Image on Highsnobiety

    Reebok Is Getting Luxurified By New Guards Group

    Culture
  • Image on Highsnobiety

    Reebok Offers Up New Zig Kinetica II Edge Colorways for 2022

What To Read Next

  • Image on Highsnobiety

    Flop of the Week: Travis Scott's Cactus Jack x Dior Collab

    Culture
  • Image on Highsnobiety

    SKIMS' "Kimono" Controversy Helped the Brand Succeed, Says CEO Jens Grede

    Style
  • Image on Highsnobiety

    Abortion Misinformation Is Flooding TikTok

    Culture
  • Image on Highsnobiety

    Machine Gun Kelly's Pink Moment, Off-White™ x Church's Hole-y Shoes, Kim's SKKN Lawsuit

    Culture
  • Image on Highsnobiety

    Ahoy! Sailorcore Sets Sail for SS23

    Style
  • Image on Highsnobiety

    Denim Tears & CPFM Are Reclaiming July 4th

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.