Highsnobiety
Your Highsnobiety privacy settings have blocked this JW Player video.

After Reebok recently launched its collaboration with Atlanta creative collective LVRN and artist FRKO, aka Freako Rico, we get an intimate look at some of the inspiration behind FRKO’s design.

FRKO’s best known for his vivid hip hop illustrations and his break came when Action Bronson initially saw his work on Instagram. This eventually led to a fruitful relationship where his manager sought him out to draw the cover art for Bronson’s first single off Mr. Wonderful in 2015.

The rest, well, is history. Check out the teaser above and see why this collab with Reebok means so much to FRKO and the culture.

We Recommend
  • track jackets
    These Track Jackets Transcend Sportswear
    • Style
  • Image on Highsnobiety
    The 26 Best Sneaker Brands to Turn to When in Doubt — a Complete List
    • Sneakers
  • halloween
    The 23 Spookiest Halloween Sneakers to Buy Right Now
    • Sneakers
  • Image on Highsnobiety
    The Best Black Sneakers for Any Rotation
    • Style
  • Image on Highsnobiety
    These Classic Sneakers Should Be in Every Wardrobe
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • kenzo verdy
    Nigo and VERDY Won't Stop Working Together
    • Style
  • balenciaga erewhon collab 2023
    Next Up for Erewhon? A Balenciaga Collab
    • Culture
  • space jam 11 low
    The Space Jam 11s Are Going Low, Folks
    • Sneakers
  • kith clarks adidas samba holiday 2023
    Kith, Clarks, & adidas' Chunky Sambas Are Back for Kithmas
    • Sneakers
  • balenciaga fall 2024 show
    Balenciaga Goes Full Hollywood for Fall 2024
    • Style
  • cole sprouse balenciaga towel skirt outfit
    Cole Sprouse in Balenciaga’s Towel Skirt? Now, That’s the Suite Life
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.