The latest drop in Reeboks and Maison Margiela's beautiful relationship hits this week with the launch of the reimagined Reebok Classic Leather and Club C models in black and white. Remodeled through the lens of Margiela and creative director John Galliano's signature "memory of" technique the silhouettes breath some minimalist creativity into your sneaker rotation.
"memory of" refers to a deconstruction technique, Maison Margiela harnessed as a way of breathing new life into classic silhouettes. Essentially deconstructing a garment from the inside-out. In the essence of Reeboks street credentials in combination with the creativity of MM we tasked Frankfurt's creative collective Don't Mess With The Weather to take out the new Classic Leather and Club C's into their neighborhoods for a test drive.
Check out the results below...
You can buy the Maison Margiela x Reebok "memory of" Classic Leather and Club C on maisonmargiela.com and reebok.com