Pharrell's Full Louis Vuitton Rih-naissance Is Here
With the dust finally settling following the conclusion of fashion month, we can all now take a second to sit and reflect, right? Nope, well, not if Pharrell has anything to do with it anyway.
Merely one day after fashion month's conclusion, the new Louis Vuitton creative director is finishing what he started almost two weeks ago by officially revealing his first LV campaign with Rihanna (and her baby bump) front and center.
The release on June 26 comes almost two weeks after an initial teaser image was unveiled on a billboard in Paris, days before the start of a Paris Fashion Week dominated by Pharrell.
Now though, with the musician-turned-designer's debut show done and dusted (as well as the myriad of other events he hosted and attended), official campaign imagery and video of Pharrell's debut LV campaign have been shared (and it features that new Speedy bag, of course).
"Conjuring the bustling energy of Canal Street in New York, Rihanna embodies the trailblazing vision of Pharrell Williams’ debut collection with a new rendition of the emblematic Speedy," read the accompanying LV IG caption about the campaign, which is said to represent the union of two everyday icons in a luxury bag founded in codes of reality (the bag), which are then embodied by an artist of universal human appeal (Rihanna).
Pharrell's LV debut on June 21 was one of the highlights of this season's Paris Fashion Week (or was it Phashion Week?), where campaign star Rihanna was joined by partner A$AP Rocky on the front row, as well as a-listers like Beyonce and Jay Z.
Pharrell's auction house, JOOPITER, was also a notable happening in Paris, where he worked with colette co-founder Sarah Andelman to launch a sale of rare fashion and art objects (which included MSCHF's microscopic Louis Vuitton handbag).
But as the crowds in Paris finally disperse, Pharrell has one more thing to share: Rihanna is officially an LV gyal for lyf. Officially.
Perhaps now Pharrell could maybe let us all take a seat and have a breather and keep the reveals to a minimum. If only for a few days.
