Double Tap to Zoom

Rihanna was seen taking in Juventus' Champions League clash against Atlético Madrid in Turin last night, but for grail hunters, the singer's "bag" would have been of more interest than the action on the pitch.

Sitting in the VIP suite at the Allianz Stadium, Riri cheered on Ronaldo, Dybala, and co. while clutching a Louis Vuitton monogram football accessory. The limited-edition piece was released in celebration of France's hosting of the World Cup in 1998 — the same year Marc Jacobs assumed control at the luxury house — and was seemingly inspired by a hiking tote that Louis Vuitton asked the legendary Romeo Gigli to design for the monogram's centenary in 1996. That same project also birthed Helmut Lang's famous monogram record case.

On closer inspection, the leather case is inscribed with text reading, "LOUIS VUITTON, PARIS, MADE IN FRANCE" and "FRANCE 98."

Rihanna isn't the first celebrity to step out flexing Louis Vuitton gold in recent times. A few months ago, Travis Scott showed off his rare LV Damier Ebene handheld computer on Instagram, before being snapped holding a Takashi Murakami x Louis Vuitton carry all. Last year, Louis Vuitton designed a laser-engraved case to transport the World Cup trophy at the 2018 final in Moscow.

If you're interested in buying a bit of Louis Vuitton history, you can shop the ball over at Vestiaire Collective.

We Recommend
  • Luxury Brands Are Charactermaxxing Now
  • Callum Turner’s Sweater and Jeans Have a Very Expensive Secret
  • The Best Way to Wear Louis Vuitton’s “Vans?” Chanel Jeans
  • Silk Is Menswear’s New Favorite Fiber
What To Read Next
  • The Seven Best adidas Sneaker Releases This Week
  • These Winter-Proof Shoes Are Worth Giving Boots the Boot
  • The Next Big Menswear Collab Is With an Art Magazine
  • There’s A Reason These T-Shirts Have Luxury-Level Price Tags
  • Nathan Fielder’s Most Convincing Argument Might Be His New Balances