PUMA has tapped Selena Gomez to star in a new shoot showcasing its En Pointe line, a collection designed for confident women. The brand in turn worked with the New York City Ballet in order to gain insight into what a dancer needs to be at their best during hours of rehearsals and performances.
The result is a trio of sneakers highlighted by linear elements, wide strapping, and woven details pulled from ballet technique. Pleating, rib textures, and buoyant fabrics create structure, while metal details and sporty trims emphasize motion.
We thus see the Phenom Satin, Phenom Low Satin, and Fierce Satin done up in the ever-popular “Millennial Pink” as well as other pastel shades.
Priced between $90 and $100 USD, visit PUMA to shop its new En Pointe collection today.
PUMA has also joined with Diamond Supply Co. for a skate-inspired SS18 capsule.
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- Images: PUMA