Nike, adidas, YEEZY, and Jordan might be front of mind when it comes to talked-about sneakers, but a diverse shoe rotation requires stepping out of the four walls of these big names. One of the largest sportswear manufacturers in the world, PUMA, opened its doors back in 1948, and has since provided us with footwear options that have become icons in their own right, with its '80s sports footwear dominance still felt across its contemporary outputs.
But it's not just timeless PUMA sneakers that make the brand one never to be overlooked when updating sneaker rotations. Far from it. The sportswear giant has also teamed up with various names in fashion along the way to produce joint-effort gems. In light of this, we've rounded up a selection of classic PUMA silhouettes, together with an array of collaborative silhouettes.
Scroll down below to shop a selection our favorite PUMA sneakers.
PUMA Suede Classic
A go-to icon of the PUMA archive, the original Suede first dropped way back in 1968, and has maintained its cool ever since. More than half a century later, and the silhouette is still one of the casual footwear game's most recognizable. Loved by B-Boys and skaters alike, the Suede has been adopted by innumerable subcultures since its birth, and continues to be a shoe for all.
PUMA x Rubik's RS-X³
What do you get when you cross a PUMA sneaker and a Rubik's Cube? Well, the sneaker above. The distinct colors of the popular '70s brain-teaser dresses PUMA's RS-X³; a silhouette inspired by its "Running System" line from the '80s.
PUMA x BMW RS-X³
PUMA rebooted its successful 1980s RS cushioning technology, remastering it for modern use. As above, plenty more collabs brought new, joint-effort spins on the model, including this motorsport-influenced piece with BMW.
PUMA x Sonic RS-X³
From German car manufacturers to Japanese video game hero, the RS-X³'s collaborative allure even includes a model inspired by Sonic the Hedgehog.
PUMA Rider 020 Ride On
Reviving another silhouette from its 1980s series, the PUMA Rider 020 Ride On is a serious nostalgia trip. Combining a retro aesthetic with a modern touch, this color-clashing shoe is finished off with a teal blue outsole, reminiscent of Miami Vice stylings.
PUMA x Rhude Cell King
When it's not teaming up with blue-haired hedgehogs, PUMA has been known to dabble in collabs with some of streetwear's hottest names. Part retro football boot, part contemporary chunky sneaker, PUMA's joint-effort Cell King with Los Angeles-born RHUDE is not one to miss.
PUMA Roma '68 Vintage
Designed to celebrate Italy's triumphant Euro Cup victory of Rome '68, this special edition of the PUMA Roma received a reissue that comes in premium leather, and “Rome '68” typographic detailing.
PUMA Clyde Core Foil
Walt "Clyde" Frazier was a '70s basketball legend that made a name for himself by stealing the ball from his opponents with flamboyant style and movement. When he requested a custom pair of the classic PUMA suede, the brand, of course, obliged.
PUMA x Helly Hansen Ralph Samson
Another '80s vibe piece from PUMA, the Ralph Samson is one of the brand's most classic silhouettes. Designed for the court, the brand’s collaboration with Helly Hansen presents '90s color-blocking, and some nice textural detail around the heel.
PUMA Future Rider Play On
Sticking to the '80s PUMA greats, the Fast Rider was a hugely successful running shoe that successfully married light upper design with a super-absorbent outsole. The Future Rider is the brand's modern remaster.
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