Extra buttery – that's the best way to describe Butter Goods' take on PUMA's sneaker silhouettes as the pair reunite for their sophomore collection for Spring/Summer 2022.

Oh, nostalgia. We're forever locked in your grasp. Whether we're lamenting over the supposed glory year that was 2016, spending the days drowning in 2013 UKF Dubstep (just me?), browsing Grailed for Ricardo era Givenchy, or romanticizing Y2K on TikTok, it's inescapable.

Everything looks and feels better through rose-tinted lenses. That much will never change, but it's not always a bad thing.

For Australian skate label Butter Goods, nostalgia is the key to building the foundations of its latest team-up with PUMA. This time around, its brand of nostalgia finds itself rooted in everyone's favorite era – the 90s.

The duo's exploration of the 90s centers on music and skateboarding, brought to life in the collection's visual campaign (and accompanying song) that showcases the influence of music on Butter Goods.

As you'd expect for a PUMA collaboration, sneakers sit front and center. Up first is the Slipstream Lo in two colorways – a vintage-inspired white finish with a speckled sole and a beef'n'broc-like render.

Finishing off the sneaker offering is a Suede VTG two-piece, arriving in blue and white hairy suede.

Tying up the collection is a full apparel component comprising co-branded, retro-inspired streetwear pieces such as polo shirts, hoodies, short sleeve t-shirts, outerwear, and shorts.

PUMA x Butter Goods sneaker and apparel collection drops online on the Highsnobiety Shop on April 23.

What To Read Next

  • Image on Highsnobiety

    RUF x HIGHSNOBIETY

  • Image on Highsnobiety

    Knee-High Socks Have Been Bella Hadid-Approved

    Style
  • Image on Highsnobiety

    Now, We’re Talking — Joe Freshgoods’ New Balance 550s Are Back

    Sneakers
  • japanese clothing brands

    36 Japanese Clothing Brands Every Highsnobiety Reader Should Know & Where to Buy Them

    Style
  • timex watches

    Here's Why a Timex Should Be Your Staple Watch

    Style
  • Image on Highsnobiety

    The New Balance 9060 Gets Fall Ready With Its Second Iteration

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.