Oh, nostalgia. We're forever locked in your grasp. Whether we're lamenting over the supposed glory year that was 2016, spending the days drowning in 2013 UKF Dubstep (just me?), browsing Grailed for Ricardo era Givenchy, or romanticizing Y2K on TikTok, it's inescapable.
Everything looks and feels better through rose-tinted lenses. That much will never change, but it's not always a bad thing.
For Australian skate label Butter Goods, nostalgia is the key to building the foundations of its latest team-up with PUMA. This time around, its brand of nostalgia finds itself rooted in everyone's favorite era – the 90s.
The duo's exploration of the 90s centers on music and skateboarding, brought to life in the collection's visual campaign (and accompanying song) that showcases the influence of music on Butter Goods.
As you'd expect for a PUMA collaboration, sneakers sit front and center. Up first is the Slipstream Lo in two colorways – a vintage-inspired white finish with a speckled sole and a beef'n'broc-like render.
Finishing off the sneaker offering is a Suede VTG two-piece, arriving in blue and white hairy suede.
Tying up the collection is a full apparel component comprising co-branded, retro-inspired streetwear pieces such as polo shirts, hoodies, short sleeve t-shirts, outerwear, and shorts.
PUMA x Butter Goods sneaker and apparel collection drops online on the Highsnobiety Shop on April 23.