From Salomon to Nike, The Seven Best Sneakers to Cop this Week
This weekly guide sorts the very best from the rest when it comes to the saturated world of sneaker releases, with information on release dates and where to buy. Please note: Some sneakers may sell out at speed.
Raffles, friends and family releases, and player exclusives — all of that before a mere mention of the many fire general sneaker releases out there. The world of sneaker drops can be a tricky place to navigate, but we’re here to help. Behold, the best of the best of what's arriving on shop floors this week.
This week’s selection sees the release of a fresh-off-the-press Salomon X-ALP Alpine Echoes, the Nike Air Jordan 1 OG 'Love Letter', and a polka-dotted New Balance 530.
The cream of the sneaker crop awaits you. What are you waiting for?
Shop the best sneaker releases on the market, as well as upcoming sneaker drops, below.
Salomon X-ALP ALPINE ECHOES
Release Date: August 1
Editor's Notes: If you are an avid reader of the Shopper, you will know that fashion is on the literal approach. Picture that Spiderman meme, where three different ones ar pointing at each other, unsure who's the real one, when looking at these Salomon X-ALP Alpine Echoes. Built for for all circumstances, functional from Paris to the Pyrenees, these babies are so pretty, it's hard to tell whether they're actual hiking shoes or just pretending in light of the trend.
New Balance 530
Release Date: July 29
Editor's Notes: An unlikely but ultimately welcome match, polka dots have found themselves on many a summer sneaker moodboard. Now taking to one of New Balance's most iconic silhouettes, the 530, they're adding a playful spin to one of the most dad-ish shoes out right now. This new colorway is where comfort and cool collide.
Nike Air Max Joga Bonito
Release Date: July 30
Editor's Notes: Rooted in the DNA of the golden-era of Brazilian Football, the Joga Bonito is as much an icon as R9 himself. A perfect balance between an Infrared AM95, and the one-pitch boots, this is a Y2K icon returning for 2026.
Converse x Golf Le Fleur 1908 Pro Leather
Release Date: July 30
Editor's Notes: Once again, Golf Le Fleur and Converse revive an archival favorite. With very few long-standing brand collaborations actually feeling fresh and natural anymore, Golf Le Fleur x Converse once again raise the bar for wearable, self-unserious, and street-focused collaborations.
Nike Air Liquid Max
Release Date: July 30
Editor's Notes: Nike really pushed the limits of their Air Bubble tech with this new offering. Whether you're a skeptic or a convert, Nike knows how to blend futuristic design with everydayness, no doubt. This is definitely a sneaker meant for 2036, we're just lucky it's releasing a decade early.
Air Jordan 1 OG 'Love Letter'
Release Date: August 1
Editor's Notes: Truly the first love of many a sneakerhead the world over, the new Air Jordan 1 OG "Love Letter" feels like the perfect homage to a timeless staple. In chocolatey brown leather with rich black detailing, this is a Nike sneaker built for the love of the game.
Adidas DON ISSUE 8
Release Date: August 1
Editor's Notes: Engineered with precision and play in mind, the new Adidas DON Issue 8 is designed to run the streets, as well as on and off the court. With a clear mesh upper and neon accents, adidas makes a more than decent case for just how closely basketball and fashion are linked.
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