Brand: SNS x New Balance

Model: 237

Release Date: June 11

Price: $110

Buy: The SNS app and New Balance

What We’re Saying: Shortly after Sneakersnstuff co-founders Erik Fagerlind and Peter Jansson both took to Instagram to tease the sneaker, official images of the upcoming SNS x New Balance collaboration have arrived. For their latest foray, the two imprints have teamed up on the 237, a somewhat newer NB model informed by heritage running shoes from the '70s.

Drawing inspiration from the captivating blue-grey skin colors of the Blue Racer Snake, the SNS x New Balance 237 — aptly dubbed the "Blue Racer" — features a grey and dark blue, mixed-material upper with hits of faux snakeskin and hairy suede, and dashes of neon pink for added contrast.

The New Balance 237 is a less edgy version of the highly popular New Balance 327. Both sneakers are inspired by ’70s running shoes, though the 237 features a much rounder and subtle aesthetic. The 327, on the other hand, features an exaggerated outsole that wraps up the back of the heel, as well as a much more angular midsole.

New Balance focused more on the 327 last year through collaborations and special colorways, though this latest release indicates that the 237 will be getting some shine now.

SNS will be launching its 237 collab alongside a range of matching apparel and a car racing game inspired by the campaign, accessible via the SNS app which is being turned into a retro mobile game console for the project.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check out the best sneakers to add to your rotation this week, and sign up to our newsletter for the latest sneaker news sent straight to your inbox.

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

What To Read Next

  • Image on Highsnobiety

    Tracking Ben Affleck: The Accidental Sneakerhead

    Style
  • Image on Highsnobiety

    Off-White's Nike Air Terra Forma Is an Abloh Original

    Sneakers
  • Image on Highsnobiety

    Thanks to Telfar & Moose Knuckles, Your Y2K Winter Uniform Is Here

    Style
  • Image on Highsnobiety

    Rick Owens & Dr. Martens Made Corsets For Your Calves

    Style
  • Image on Highsnobiety

    Ah Yes, More Tabi Sneakers From Margiela & Reebok

    Sneakers
  • Image on Highsnobiety

    These adidas Shoes Aren’t What They Seem

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.