Plenty of musicians can flex a fresh fit on the ‘gram, but rare is the occasion where an artist's sonic output matches the inventiveness of their sartorial choices. Atlanta’s St. Beauty are a diamond in the rough, or more aptly, a perfectly worn leather jacket among racks of questionable second-hand castoffs, since the duo met while working at a vintage store in College Park.
Born and raised Atlantans Alex and Isis quickly bonded over their love for songwriting and performing, and subsequently got their start at a show in the store’s basement. We’ve only been treated to a small taste of the St. Beauty sound, but what we’ve heard so far is a sublime combination of trap beats and angelic vocals, like “Borders,” which featured on the soundtrack to hit HBO show Insecure. They recently collaborated with fellow Atlantan and Highsnobiety Music favorite BOSCO on “Castles” from her recent b. EP.
Check out our exclusive editorial and interview with St. Beauty below, where they discuss growing up in Atlanta, which trap artists they’d like to collab with, and how their style has evolved over the years.
You two met a few years back as teenagers, and over the years you’ve seen each other grow and experience many things both professionally and personally. How has this journey played a part in the music you make now?
Alex: The journey has played a huge role in our music. We started off with just a guitar and our voices. It was so raw in the beginning, then as we started to record our music, percussion and more sounds came into the picture to create the signature sound that we have now.
Isis: This journey has had and still has a lot of ups and downs, break-ups, ending of friendships etc… But it’s a part of our story and all of those experiences allowed us to have something to sing about. This project was definitely a kind of therapy for us. It's helped us heal from heartbreak and other situations, but it’s also helped us grow. We’ve seen the changes for the better in both of us. We are always growing though; we make sure we’re continuously learning and climbing to the be the best people we can be.
How would you describe your style when it comes to fashion? How has it evolved since you first met?
A: I describe my style as fun and '70s. I love the fashion in that era and women like Audrey Hepburn and Diana Ross. I love wearing colorful things or having a pop of color somewhere in my outfit. When I just want to chill, I’ll throw on a ringer tee or a band tee. Heart sunglasses are my favorite type of shades. They complete all of my outfits.
I: Comfort is 100% important for us when it comes to our style. We met while working at a vintage store, so we love one-of-a-kind pieces with color and personality. I personally like to show my shoulders and legs. I’m inspired by the same people, from Diana Ross and Audrey Hepburn to even someone like Cher (I haven’t gotten that brave but she's inspiring). Our style has evolved ever so slightly, but we know things will change later.
Being southern natives, your music has the elements of southern boho-charm with a tiny hint of trap at times. Do you plan on continuing to infuse trap into your music?
A: We love having the trap elements in our music, but we definitely plan to change it up in the future.
I: It isn’t something we are doing on purpose. I think it's innate when you’ve heard a particular sound for a long time for it to seep through into your music. We know how we want to move when we perform and how we want others to feel and move while listening. We love all types of music. Honestly if you take out all of the trap elements and play our songs on the guitar it would sound like a country song, lol.
You recently did a collab with fellow Atlanta artist BOSCO, how did that come about?
A: BOSCO sent us a text and asked us if we wanted to get on a song. She sent us the private SoundCloud link and we heard it and loved it. We put down melodies and wrote to it and sent it back over to her and she loved it. It was pretty simple and easy. (Laughs) BOSCO is our girl!
I: We love BOSCO. She’s someone who has been on the Atlanta scene working really hard and she also loves to keep the artist community together and we respect her for it. She has a great eye and when she approached us to collab on "Castles," we instantly said yes! It was a smooth collaboration and the video was more proof of her evolution and her artist's eye.
Speaking of collabs and trap, if you could collab with a trap artist right now who would it be and why?
A: I would say Swae Lee from Rae Sremmurd. His melodies are always so dope and he’s an amazing writer.
I: I agree with Alex, I would also say 2 Chainz, Young Thug, 21 Savage or Gucci Mane… That's a hard question for me lol.
What should we expect from your new music coming out soon?
A: You should expect to dance, to be in your feelings, to laugh, and to feel beautiful.
I: You should expect a glimpse in our personal lives and having something you can relate to.
What was the inspiration behind the new music?
A: Our experiences personally and separately really inspired this project we’re about to release. Also, the experiences of others and being two black girls growing up in Atlanta.
I: It's also about coming up out of any darkness you may have been facing, or if you are in a dark place, this should hopefully help you see that we all go through similar things and it's about facing them front on and continuing life. Writing this definitely helped us out of our darkness.
Visually, St. Beauty is always on point, what aesthetic ideas do you have in mind for your new project?
I: We have a lot of visual ideas we can’t wait to release and we’ve been in an experimental mode lately so prepare to see another side of us.
For more of our editorials, check out our exclusive interview and street style shoot with Ukranian DJ Nastia right here.