Double Tap to Zoom

What's the Super Bowl without wild and wacky commercials? As the New England Patriots and Los Angeles Rams get ready to face-off on the biggest night in sports, mega-brands are preparing to go all out on advertisements.

Last year we had Morgan Freeman and Peter Dinklage face each other in a rap-off for Mountain Dew, we witnessed Danny Devito live his best M&M life, and Cardi B become the voice of Amazon's Alexa. This time around, the level of absurdness is just as high.

With a price tag over $5 million for a 30 second Super Bowl spot, companies have gone above and beyond to create hilarious, wild, and thoughtful ads to captivate the billions of viewers watching.

This year has several standout moments including Jeff Bridges reprising his role as "The Dude" from The Big Lebowski for Stella Artois, Chance the Rapper becoming the newest member of the Backstreet Boys, Dexter's Michael C. Hall musical therapy session for Skittles, Cardi B defending Pepsi, 2 Chainz' lavish music video featuring actor Adam Scott, and more.

Watch the best commercials from Super Bowl LIII below, and be sure to check back for more as we will update the list leading up to the big game.

Pepsi – "More Than OK"

Michelob ULTRA – "Robots"

Stella Artois – "Change Up the Usual"

Your Highsnobiety privacy settings have blocked this YouTube video.

Michelob ULTRA – "The Pure Experience" (ASMR)

Pringles – "Sad Device"

Your Highsnobiety privacy settings have blocked this YouTube video.

Kia – "The Great Unknowns - What If?"

Doritos – "Chance Tha Rapper x The Backstreet Boys"

Expensify – "Expensify This"

Your Highsnobiety privacy settings have blocked this YouTube video.

Skittles – "The Musical"

Colgate – "Close Talker"

***Rejected AD*** Acreage Holdings – "Acreage Cannabis"

Your Highsnobiety privacy settings have blocked this YouTube video.
We Recommend
  • Cocktails, Community, and Cardi B: Inside CYBEX’s SoHo Debut
  • Coca-Cola Zero Sugar x Highsnobiety Enter the Ritual
  • The Curious Kim Kardashian Coca-Cola Conspiracy
  • An Exhaustive, A-Z Journey Through Real Rapper Names
What To Read Next
  • How to Make a Beautiful North Face Jacket? Slide Into These Artisanal Grannies' DMs (EXCLUSIVE)
  • Bottega Veneta’s Ballerina Trail Shoe Is Its Weirdest Sneaker Ever
  • He Left Louis Vuitton to Create Fabric from Scratch
  • adidas' Painfully Sleek Paris Sneaker Speaks Fluent French
  • New Balance's Luxe New Loafer Is Better Than Its Best
  • The Lemony Fresh Jordan 1’s GORE-TEX Era Peaks on The Trail