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jeff bridges big lebowski super bowl commercial Sarah Jessica Parker Super Bowl LIII stella artois

Following a teaser, we now see Jeff Bridges bringing back his iconic character, The Dude from The Big Lebowski, unfortunately in a new TV commercial, as opposed to a cinematic sequel. Nonetheless, Bridges stars alongside Sarah Jessica Parker in a Super Bowl LIII ad for Stella Artois.

Bridges’ The Dude and SJP’s Carrie Bradshaw from Sex and the City are both well known for their preferred drink orders, a White Russian for The Dude and a cosmopolitan for Bradshaw. Here, they’re opting for a Stella Artois as they insist “when you change up the usual you can do good.”

While some may see it as a sellout, Bridges and Parker are partnering with Stella to provide access to clean water for those in need. To learn more about the initiative, follow here.

Not NYC, not LA.