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Supreme's My Bloody Valentine Collab Drops Today

in StyleWords By Heather Snowden
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Supreme

Brand: Supreme x My Bloody Valentine

Season: SS20

Key Pieces: The Feed Me With Your Kiss-artwork jacket is by far the collection standout.

Release Date: Thursday, April 23. In Japan April 25.

Buy: Online only.

Editor’s Notes: Supreme has tapped iconic British shoegaze band My Bloody Valentine for a new collab that might be the most exciting the brand has dropped in some time (with the exception of Oreo cookies, of course).

The band — Kevin Shields, Colm Ó Cíosóig, Debbie Googe, Bilinda Butcher — formed back in the early ’80s. They are widely recognized for setting the template for the shoegaze genre, thanks to their use of experimental guitar techniques and modified equipment; their sound was hugely influenced by hip-hop and deep house but incorporates a dreamy, hazy aesthetic.

That aesthetic translates to the capsule you can see in the gallery above, which finds Supreme x My Bloody Valentine joining forces on a collab filled with original album artwork from the band's discography. The collection consists of a trucker jacket, Rayon shirt, hoodie, and two T-shirts.

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