Brand: Supreme x My Bloody Valentine
Key Pieces: The Feed Me With Your Kiss-artwork jacket is by far the collection standout.
Release Date: Thursday, April 23. In Japan April 25.
Buy: Online only.
Editor’s Notes: Supreme has tapped iconic British shoegaze band My Bloody Valentine for a new collab that might be the most exciting the brand has dropped in some time (with the exception of Oreo cookies, of course).
The band — Kevin Shields, Colm Ó Cíosóig, Debbie Googe, Bilinda Butcher — formed back in the early ’80s. They are widely recognized for setting the template for the shoegaze genre, thanks to their use of experimental guitar techniques and modified equipment; their sound was hugely influenced by hip-hop and deep house but incorporates a dreamy, hazy aesthetic.
That aesthetic translates to the capsule you can see in the gallery above, which finds Supreme x My Bloody Valentine joining forces on a collab filled with original album artwork from the band's discography. The collection consists of a trucker jacket, Rayon shirt, hoodie, and two T-shirts.