Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

As '47 continues to celebrate its 70-year anniversary as a sports lifestyle brand, the Boston sporting goods purveyor just dropped the second episode of its animated video series chronicling the brand's storied history.

The first episode left off with the the founders of '47, brothers Henry and Arthur D’Angelo, hustling at Fenway Park selling baseball memorabilia which would eventually become their calling. After decades of being on the sidelines, the brothers finally saved enough money to open up a legitimate store—right next door to Fenway Park. The store on 5 Yawkey Way still stands 'til this day, a testament to '47's influence on both a local and global level.

And while the Red Sox may be known for its fierce rivalry with the Yankees, it was the 1986 World Series with the Mets where the D'Angelo brothers took turf beef into their own hands. The brothers recall hordes of out of towners descending on Fenway during game one of the series and, in an effort to fend off both competition while defending their hometown pride, they gave these newcomers an ultimatum: get your stuff out or else.

Watch the second episode above to find out exactly how they handled the situation and find more info on '47 below.

We Recommend
  • The North Face Takes a Walk on the Wild Side
    • Style
    • sponsored
  • Bread&&Butter Brought Fashion and Culture to 2010's Berlin
    • Style
    • sponsored
  • More to the Mane: Sarita Cuervo & Tyla Lauren Define Their Curls
  • Bosch‘s First Hub Motor Is Made for the City
  • Classics Never Fade: AG Jeans Raises the Standard for NYFW
What To Read Next
  • What if Nike’s Shattered Backboard Sneaker 3.0 Was a Dunk?
  • Supreme Might Want to Scout Its Next Artist Collab at This Book Fair
  • Beauty Freak: Now You Can Smell Richer Than Ever
  • Miu Miu’s Sporty Crocodile New Balance Is Stylish Beyond the Swamp
  • Crocs’ Trail Racer Gives the Clog Brand a Gorpy Detour