Highsnobiety
Double Tap to Zoom

Tokyo 2020 Olympic organizing committee has released this year's new pictograms covering all 33 Olympic and Paralympic sports. And, for the first time in the Games' history, they're animated.

Designed by Masaaki Hiromura, the pictograms were first teased in March 2019. The designs feature static retro-style images inspired by the 1964 Tokyo Games. The new animated pictograms were created by motion designer Kota Iguchi and his team, who spent over a year working on the project. The designs also incorporate five traditional Japanese colors — kurenai, ai, sakura, fuji, and matsuba.

"The new kinetic sports pictograms will broaden the appeal of each sport by means of their beautiful and more easily conveyed expressions," Iguchi said in a press release. "We hope they will be passed on to future Games as a legacy for the future, as well as inspiring video designers in other countries."

The new pictograms will be used across the Tokyo 2020 website as well as its social media channels. Watch the new pictograms in motion below.

Your Highsnobiety privacy settings have blocked this YouTube video.
We Recommend
  • A Pivotal Pitstop: Cadillac Arrives in NYC to Debut Its Latest Automotive Advancement
    • Lifestyle
    • sponsored
  • The First-Ever In-House Satisfy Sneaker Is Purpose-Built Utility (EXCLUSIVE)
    • Sneakers
  • 2024 Saw Huge Creative Director Reshuffles, but 2025 Is When the Fun Begins
    • Style
  • Telfar’s First-Ever Store Is Bigger Than Bags
    • Style
  • In the Driver's Seat: An Exclusive Look at the 2026 Cadillac VISTIQ
    • Lifestyle
    • sponsored
What To Read Next
  • The Restless Ingenuity of Japan's Foremost Leather Punks
  • Did Anyone Notice That The Row Sells Furniture, Too?
  • 22 Years Later, Skater Jewelry With Pharrell & NIGO's Touch
  • Normal Hat? Kiko Kostadinov Hat
  • Mountain Hardwear’s New Broad Spectrum Collection Turns Sun Block Sartorial
  • It’s a Levi’s Denim Jacket, It’s a Cardigan, It’s a…