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A zen state of shaving

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Mindfulness has been one of the buzzwords of the last year and a half. As we spent more time with ourselves, we clasped at books, apps, and Netflix specials that reminded us how to reconnect with ourselves and better our minds and bodies. The key to mindfulness is meditation, but it goes beyond deep breathing exercises and mantras; it should also be carried into everything we do, making sure we operate in the moment and relieve our stresses. In “The Miracle of Mindfulness” by Thich Nhat Hanh the Buddist Monk teaches how to reach mindfulness in your daily routine activities like making tea or doing the dishes. Use these moments of pause to practice meditation. If you cannot practice these activities in mindfulness, he says, then meditation in silence will also be unreachable. The link between design and mindfulness should be inherent. If we are fighting against it to perform our daily routines, there is no room to carry out our daily tasks calmly and with pleasure. From Rams and Jobs to the Japanese folk-craft pioneer Soetsu Yanagi good design has always been about making products that can be used with ease and designed with a zen notion. The latest of these comes from Gillette’s creation lab, GilletteLabs. Their Heated Razor puts innovation and design to the forefront bringing a revolutionary new feeling to the daily shave. Through its innovative warming bar, the razor delivers instant and soothing warmth to the skin at the push of a button. From its ergonomics to the elegant charging pad, each part of the razor is designed to make your shaving experience a more mindful experience. As we all look deeper into our purchasing decisions and how we take care of ourselves in general, our self-care routines have taken an upturn for the better, and all this falls into the basic package of mindfulness. With more self-care and better design, our lives get easier, and more time can be spent upping our wellness and going forward into the day calmly. With this in mind, we tasked design studio Traum Inc to interpret GilletteLabs Heated Razor taking into account 3 main areas - Design, Wellness and Human. Working out of East London, digital creative studio Traum Inc’s manifesto is to create “New images for a new world using new tools for new machines.” Their work for clients, vastly ranging from Cartier and Channel to the Design Museum and MTV transports you to another realm that soothes the mind and the eye taking you away from the usual daily strains of the screen. On their work, founder Thomas Traum says, “I think few realize the power of images. To me, creating images for a future is linked to the probability of this future. Images inform culture in a very direct way. Speculative images are like tiny startups wishing a possible future into existence, allowing others to imagine the future you want. We are so obsessed with images we created our own platform to automatically harvest them, https://anything.io/product. You need good inputs for good outputs.” Images and videos have been digitally altered and are shown for illustration purposes only.

Design

“Design focuses on the formal qualities of the object as well as one of the main features of the razor. Design is the formal beauty we all like, the thing which makes you press the like button.”

SLEEK HANDLE The premium aluminum-zinc handle is perfectly designed for ease of shaving.

SLEEK HANDLE The premium aluminum-zinc handle is perfectly designed for ease of shaving.

WIRELESS MAGNETIC CHARGER The classy and elegant charging dock is minimal in design helping to decrease bathroom clutter.

WIRELESS MAGNETIC CHARGER The classy and elegant charging dock is minimal in design helping to decrease bathroom clutter.

Flexdisc™ Technology The innovative FlexDisc contours to your facial features ensuring comfort and contact with the warming bar with every stroke.

Flexdisc™ Technology The innovative FlexDisc contours to your facial features ensuring comfort and contact with the warming bar with every stroke.

Wellness

“What does wellness really mean? Wellness gets used a lot in Spa and recreation context when it’s much more interesting looking at wellness as an overall state of being.”

STAINLESS STEEL WARMING BAR The warming bar, featuring four heat sensors, heats up in less than a second and leaves you feeling as refreshed as you would from a professional hot towel shave.

STAINLESS STEEL WARMING BAR The warming bar, featuring four heat sensors, heats up in less than a second and leaves you feeling as refreshed as you would from a professional hot towel shave.

ADJUSTABLE HEAT With a push of a button, you can choose between two levels of heat (109°F/43°C and 122°F/50°C) to create the perfect temperature for your shave.

ADJUSTABLE HEAT With a push of a button, you can choose between two levels of heat (109°F/43°C and 122°F/50°C) to create the perfect temperature for your shave.

BLADES Gillette’s best blades combine with FlexDisc™ technology to give you a comforting and soothing shave feeling.

BLADES Gillette’s best blades combine with FlexDisc™ technology to give you a comforting and soothing shave feeling.

Human

“In a way, this is a further utopian exploration of the first two. If we would pull out from the first two and reveal the world around it, what would a beautiful, utopian, almost naive version of this world look like? This one is a mood, a feeling.”

WATERPROOF The razors waterproof capabilities let you shave wherever you like.

WATERPROOF The razors waterproof capabilities let you shave wherever you like.

LITHIUM ION BATTERY The rechargeable lithium-ion battery lasts up to six shaves on a single charge, depending on usage - letting you take the razor away with you for overnight vacations and visits to friends and family.

LITHIUM ION BATTERY The rechargeable lithium-ion battery lasts up to six shaves on a single charge, depending on usage - letting you take the razor away with you for overnight vacations and visits to friends and family.

Add some zen to your shave with the GilletteLabs Heated Razor here (US) or here (EU).