After weeks of rumors and leaks, Travis Scott has made his McDonald's collaboration official. Taking to Twitter earlier today, the rapper announced the fast food partnership writing, “CACTUS JACK FOR MCDONALD’S,” alongside a photo of fries in the shape of the Cactus Jack face logo.
Scott's favorite McDonald's meal will be available for a limited time from September 8 to October 4 in participating locations, for carry-out, at the drive thru, and through the McDonald’s app. The order includes a Quarter Pounder with cheese, bacon, and lettuce; fries with BBQ sauce; and a Sprite.
“I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” the "Sicko Mode" rapper said. “We are bringing together two iconic worlds. Including a charitable component was key for me, and I can’t wait for people to see what we have in store.”
In addition to the meal, Scott and McDonald's will also be supporting charitable organizations throughout the month-long partnership. Cactus Jack has designed custom apparel for the fast food chain as well.
The partnership accounts for the first time since 1992 that a celebrity's name is featured on the McDonald's menu. The last person to be included was none other than Michael Jordan.
Just weeks ago, whispers began to circulate about the upcoming collaboration between Travis Scott and McDonald's. Rumors being rumors, the "news" had to be taken with a rather large pinch of salt. Until a leaked memo published by every outlet on the planet (but started via Business Insider) seemed to confirm that the link-up was, in fact, legit.
It looks as though Scott is the first in a line-up of huge names tapped to partner with the fast food giant. In the memo, McDonald's US chief marketing exec Morgan Flatley stated that the rapper is the "definition of big in culture." He also added an analysis of Scott's market value that not only feels a tad unsavory but extremely How Do you Do, Fellow Kids. "[He] will resonate and spark excitement with our youthful multicultural customers, and has a few surprises to delight our crew and ensure they are part of the excitement."
Flately continued to wax lyrical about how Scott is a big fan of the brand's "craveable, iconic food" (lol), but didn't really divulge any info pertaining to what the collaboration would contain. So, naturally, the internet began to speculate.
When rumors first surfaced on Twitter, they were accompanied by images of potential apparel — staff uniforms, burger bun umbrellas, Cactus Jack shorts, and so forth. While these pieces are fine, they feel a little meh in comparison with the genius of Scott's usual merch game, so with the link-up involving clothing, fingers crossed it's not just the pieces you see above.
Another mockup arrived via Singapore-based 3D artist ccreatt, who whipped up a Happy Meal toy — a figurine that comes with a McD's feed selection and a face mask so your meal mate can stay Covid-free. Unlike the apparel, that gift is definitely not legit (but it's better) — however, as most people's money seems to be on him designing Happy Meal toys, maybe we'll actually get something similar.