Whether he’s flipping the Nike Swoosh back to front or causing Reddit readers to set off in search of his certain choice of notebook, the creative vision of Travis Scott has staggering power. When it comes to clothing and footwear, that creative vision usually entails a heavy dose of mocha brown.

From design to Fortnite, the Houston artist has many passions, but his love for this particular tone is a passion he's been most vocal about of late, whether peppering his Insta posts with mocha brown hearts, showing off his custom Lamborghini Urus in the shade, or even sporting a very divisive brown Batman outfit.

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That's before we even mention the recent and game-changing partnership with McDonalds, which saw a capsule collection of clothing and accessories released. You guessed it — mocha brown was everywhere. Then there was the Cactus Trails merch. Which, again, was injected with a heavy dose of the hue. At this point, Travis is synonymous with the shade.

Consider us inspired. We’ve been exploring earth tones in detail since the beginning of fall and our latest obsession, thanks in large part to La Flame, is this particular brown. From Travis’ own designs to Rick Birkenstocks via Acne Studios, Rick Owens, and more, this is a shopping journey through the world of mocha.

Shop clothing and accessories in Travis Scott's favorite color.

BDG Worker Jacket

Worker Jacket



Buy at Urban Outfitters

Worker jackets are one of the few pieces of clothing which look best beaten. This faded number from BDG is the perfect example and wouldn't look out of place on La Flame himself.

Travis Scott Cactus Jack Face Mask

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Cactus Jack Face Mask


Travis Scott

Buy at StockX

Travis Scott has a way of staying relevant, but a Cactus Jack face mask is doubly so. Released back in July of this year, this understated brown face mask features just a Cactus Jack printed logo to one side by way of detailing.

Doublet Square Sunglasses

Square Sunglasses



Buy at ssense

Blending brown and orange, this pair of bold, square shades from Doublet is a perfect finishing touch to your earth-tone style this fall.

Jacquemus Le Mini Bob Keyring

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Le Mini Bob Keyring

from $59


(Available at 2 Merchants)
(Available at 2 Merchants)

We love mini luxury items on keyrings and this tiny Jacquemus bucket hat is doing it for us.

Travis Scott x McDonald's Sesame III T-Shirt

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Sesame III T-Shirt


Travis Scott x McDonald's

Buy at StockX

The golden arches against the red backdrop of the McDonald's logo are iconic, so how has Travis Scott's brown taken complete precedence? Commemorate this legendary collaboration with this piece of sought-after merch.

Bottega Veneta Cotton-Piqué Polo Shirt

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Cotton-Piqué Polo Shirt


Bottega Veneta

Buy at Matches

Proof that true luxury is the simple things done well, this Bottega Veneta polo shirt is an understated masterpiece.

Kiko Kostadinov Marcel Shirt

Marcel Shirt


Kiko Kostadinov

Buy at ssense

You probably know Kiko Kostadinov from his irreverent ASICS collaborations, but his ready-to-wear collections which present an avant-garde vision of classic workwear should be your next port of call.

Dickies 874 Straight Pants

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874 Straight Pants



Buy at Urban Outfitters

Timeless and effective, a pair of Dickies 874 Straight Pants will have your back every time, all the time.

Rick Owens Drop Crotch Drawstring Shorts

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Drop Crotch Drawstring Shorts


Rick Owens

Buy at Farfetch

Rick Owens' unmistakable aesthetic is perhaps best illustrated by this pair of signature drop-crotch drawstring shorts. A simple rope tie is the only detail to the effortlessly relaxed fit.

Gramicci Loose Tapered Pant

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Loose Tapered Pant



Buy at Urban Outfitters

Gramicci is made for the great outdoors so no need to worry about any less-than-ideal weather conditions this season. An adjustable buckle fastening finishes this tapered pair in hiking style.

Birkenstock Soft Footbed Suede Clog

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Soft Footbed Suede Clog



Buy at Urban Outfitters

If you weren't persuaded to get a pair of clogs or mules during the first wave of lockdown then well done, but give up now. It's time to invest.

Nike Air Jordan 1 Low “Travis Scott”

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Air Jordan 1 Low “Travis Scott”

from $1550


(Available at 2 Merchants)
(Available at 2 Merchants)

It made a splash on release and its waves are still being felt. You'll be looking at a hefty sum to drop, but Travis Scott's Nike Air Jordan 1 will be a coveted pair for a long, long time to come.

Clarks Originals Gore-Tex® Wallabee Desert Boots

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Gore-Tex® Wallabee Desert Boots


Clarks Originals

Buy at ssense

Your justifiable love for Clarks Original Wallabees doesn't have to come to an end when summer does. This pair features a waterproof Gore-Tex® upper and a more substantial sole unit for testing conditions.

Acne Studios Trekking Boots

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Trekking Boots

from $408

Acne Studios

(Available at 3 Merchants)
(Available at 3 Merchants)

Acne Studios pairs brown with a washed-out orange hue in celebration of fall and winter. This pair takes inspiration from old-school hiking boots, but with a premium leather upper, they're set for rounding out your everyday fits.

visvim Christo Sandals

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Christo Sandals

from $885


(Available at 2 Merchants)
(Available at 2 Merchants)

The Americana-fuelled world of Japanese label visvim looks pretty in brown. This pair of the label's signature Christo sandal features a pared-back polka-dot motif throughout.

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

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